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JerryDelColliano 08-28-2007 05:04 PM

SRS' EQ solution for handheld devices
 
SRS LABS PROVIDES CE MANUFACTURERS A GRAPHIC EQ SOLUTION EXPRESSLY FOR MOBILE PHONES AND PORTABLE MEDIA DEVICE

SRS Labs' Mobile EQ(tm) offers 10-band graphic EQ solution for mobile devices providing unprecedented audio control and personalization
New audio process is available for ARM 9-basedprocessors and Windows Mobile OS
Provides dramatic improvement in device battery life due to low resource requirements

SANTA ANA, CA - August 21, 2007 - SRS Labs Inc. (NASDAQ: SRSL), a leading provider of surround sound, audio and voice technologies today announced the launch of SRS Mobile EQ, a graphic EQ (audio equalizer) solution designed specifically for mobile phones and portable media devices.

SRS Mobile EQ software-based graphic equalizer supports up to 10 frequency bands and offers superior audio quality through adjustable frequency band controls. Manufacturers can apply SRS Mobile EQ on a variety of mobile devices including mobile phones, PDAs and portable media players, providing extremely accurate control of frequency range. With Mobile EQ, SRS Labs introduces a proprietary filtering algorithm that minimizes interband interference. This is a marked improvement over EQ solutions currently in the market that use a series of bandpass filters where the filters in one band often cause interference in the adjacent frequency band.

For product developers, SRS Mobile EQ implementations can start as low as only 4 MIPS/channel. EQ is a standard function for music phones; however, in mobile phones battery life is always a critical factor because music listening time reduces talk time. SRS saw the need to provide a significantly lower MIPS/memory EQ for mobile devices, which not only saves precious battery life, but also provides up to a full 10-bands of extremely accurate EQ for superior sound quality for music and video. SRS Mobile EQ provides +/- 12dB per band to achieve higher quality sound at higher decibel levels on the small-sized speakers common to personal telecommunication and portable media devices, meeting the "loudness" requirements of many telecomm carriers. For mobile phone and portable media device users, SRS Mobile EQ, one element of a range of mobile audio solutions from SRS, offers unprecedented audio control, allowing consumers to craft and save their preferred sound styles, for headphone and speaker listening, as personalized mobile music and video presets. In addition to user presets, SRS Labs, a leader in audio processing, has expertly tuned presets for SRS Mobile EQ, which includes Classical, Jazz, Dance, Rap/Hip Hop, Rock, Live Concert and Normal (Flat EQ).

"The demonstrable benefits of the SRS Mobile EQ technology allows our platform partners and portable device manufacturers to differentiate their mobile devices from all others on the market today, with improved audio quality and increased battery life," explained Tom Yuen, CEO for SRS Labs.

SRS Mobile EQ is available immediately on the Microsoft Windows Mobile Operating System as an object code package for ARM9-based processors. Subsequent platforms will be available shortly. Commercial licensing for SRS Mobile EQ is available directly from SRS Labs.

About SRS Labs, Inc.
SRS Labs is a leader in audio signal processing for consumer electronics. Founded in 1993, SRS Labs holds 129 worldwide patents, with another 34 pending, for advanced audio, voice and surround sound technologies that optimize and improve the listening experience through techniques based on research into the human auditory system. Through partnerships with leading global manufacturers and semiconductor and software partners, over one billion products have shipped worldwide utilizing SRS audio technologies, primarily from one of three main technology families, SRS WOW(r), SRS TruSurround(r) and SRS Circle Surround(r). SRS Labs audio and voice processing provides the best possible sound from all content and in every environment including HDTVs, mobile phones, portable media devices, A/V components, PCs and automotive entertainment. And with 38 percent of the 58 million flat panel televisions shipped in 2006 featuring SRS audio processing, SRS Labs sets the standard for HDTV audio processing. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Yuen, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

JerryDelColliano 11-03-2007 12:51 PM

Re: SRS' EQ solution for handheld devices
 
Creating excitement for music in the handheld world is a big deal. With MP3's not always packing the best sound - there is a STRONG need for "faux" surround or just improved "program EQ" settings to help out the audio.


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