Audio Video Revolution Forum  

Go Back   Audio Video Revolution Forum > Everything HDTV, High-end Video, HD DVD, Blu-ray and beyond > Plasma and LCD HDTV

Plasma and LCD HDTV Talk about flat HDTVs here.

Reply
 
Thread Tools Display Modes
Old 12-26-2013   #1
Super Member
 
Join Date: Aug 2007
Location: West Bloomfield, Michigan
Posts: 147
Post Sony, Panasonic Call Off OLED TV Tie-Up

From The Wall Street Journal - December 26, 2013

By Kana Inagaki

TOKYO— Sony Corp. and Panasonic Corp. have decided to end a development venture that would produce technology to make big and ultrathin televisions, underscoring the challenges of bringing next-generation TVs to the mass market.

People with knowledge of the matter said Wednesday the alliance in technology for organic light-emitting diode display, or OLED, panels for large-screen TVs is expected to end this month, a year and a half after Japan's two big consumer electronics rivals decided to work together.

The screens offer improved image quality in a much thinner frame than existing liquid-crystal displays, and are brighter and more energy efficient than LCDs, the most popular types of screens today.

Sony developed the world's first OLED television, an 11-inch model released in 2007, but it has struggled to roll out additional models at larger sizes because costs remained too high for a mass-market product.

The Japanese rivals agreed last year to cooperate on OLED technology to bring down the costs and lower risks of developing a new display technology and building production facilities. Despite ending the alliance for now, they may still explore cooperating on production technology for OLED panels in the future, the people said.

One of the people said the sharing of information about a new production method using printing technologies had allowed the companies to enhance the speed of production for OLED TVs. Sony and Panasonic exhibited a prototype ultrahigh-definition, 56-inch OLED television at this year's Consumer Electronics Show.

South Korean makers such as Samsung Electronics Co. and LG Electronics Inc. have driven the market, both rolling out a 55-inch OLED television earlier this year. But they also are struggling to cost-effectively produce OLED screens to make the technology affordable for most consumer TVs.

Combined with the high costs, the increasing demand for ultrahigh-definition TVs, which promise four times the resolution of existing high definition LCD TVs, has also raised questions whether consumers are willing to try out another new technology and pay a premium for OLED TVs when prices for the new ultrahigh-definition TVs are already starting to come down. The shipments of ultrahigh-definition TVs are expected to total 1.9 million units in 2013 and rise to 12.7 million units in 2014, according to research firm NPD DisplaySearch.

Write to Kana Inagaki at kana.inagaki@wsj.com

http://online.wsj.com/news/articles/...79393834422588
Ken S is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Sony, Panasonic Agree to Form OLED TV Technology Tie-Up Ken S Plasma and LCD HDTV 1 06-26-2012 04:41 PM
Sony talks about OLED, etc. rex Plasma and LCD HDTV 0 07-03-2008 09:47 AM
Sony selling OLED sets @ Sony Style kennyt Plasma and LCD HDTV 49 03-29-2008 04:05 PM
10/20 Deadline for Cellphone "Do-not-call" list JerryDelColliano Off-Topic Posts 2 10-18-2007 12:59 PM




SEO by vBSEO 3.6.1