Audio Video Revolution Forum  

Go Back   Audio Video Revolution Forum > Everything HDTV, High-end Video, HD DVD, Blu-ray and beyond > Plasma and LCD HDTV

Plasma and LCD HDTV Talk about flat HDTVs here.

Thread Tools Display Modes
Old 06-26-2012   #1
Super Member
Join Date: Aug 2007
Location: West Bloomfield, Michigan
Posts: 147
Post Sony, Panasonic Agree to Form OLED TV Technology Tie-Up

From The Wall Street Journal - Tuesday, June 26, 2012


Sony and Panasonic plan to establish a mass-production method for OLED panels.

TOKYO—In a bid to steal a march on South Korean rivals introducing new ultrathin televisions, Sony Corp. and Panasonic Corp. agreed to cooperate on production technology for organic light-emitting diode display, or OLED, panels for large-screen TVs.

Rivals Sony and Panasonic have agreed to team up to develop next-generation flat panels and modules for TVs and large-size displays in an alliance that is the first of its kind for the two Japanese firms, Scott Austin reports on digits.

Sony and Panasonic said they plan to establish a mass-production method in 2013 and are still considering whether to collaborate in the actual mass production of OLED panels and modules. However, both companies said they plan to make their own TV sets regardless of their alliance.

If they produce the large-screen panels together, they may also partner with a low-cost Asian manufacturer, an option they are discussing with Taiwan's AU Optronics Corp., according to two people familiar with the discussions. AU Optronics declined to comment.

For nearly a decade, TV manufacturers have trumpeted the promise of OLED televisions. The screens offer improved image quality in a much thinner frame than existing liquid crystal displays, but the industry has struggled to develop a low-cost way to manufacture the OLED displays at large sizes.

For Japan's two largest consumer-electronics companies, once bitter rivals, this alliance points up the financial difficulties they are facing, with both coming off a record annual loss. Developing a new display technology and building production facilities for the new screens can be costly and risky.

Aware of how the introduction of LCD and plasma-display technology gave birth to a TV-buying boom in the past decade, TV manufacturers are now hoping that OLED can spark a new wave of demand.

Sony developed the world's first OLED television, an 11-inch model released in 2007, but it has struggled to roll out additional models at larger sizes because the costs remained too high for a mass-market product. This year, Samsung Electronics Co. and LG Electronics Inc. are planning to introduce a 55-inch OLED television.

But even the Korean manufacturers have yet to solve the cost riddle of OLED. Samsung, which has pursued OLED technology for use in smartphones and tablet computers, has said its new OLED television will cost more than $9,000, making it unaffordable for most consumers. Sony and Panasonic said they would meet regularly to share information about a new production method using printing technologies that may offer a way to manufacture large-size screens at a lower cost.

—Hiroyuki Kachi contributed to this article.

Write to Daisuke Wakabayashi at
Ken S is offline   Reply With Quote
Old 06-26-2012   #2
rbinck's Avatar
Join Date: Mar 2009
Location: Katy, TX
Posts: 772
Default Re: Sony, Panasonic Agree to Form OLED TV Technology Tie-Up

Keep your enemies closer?
rbinck is offline   Reply With Quote
Sponsored Links

agreement, audio, cost, hdtv, low, oled, panasonic, plasma, powered, sony, television, tv, tvs, vbulletin, video

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Chilin Technology Displays Lamp-Free 1080p Projector with Liquid Cooling Technology Video Projectors 0 09-08-2008 10:28 AM
Sony talks about OLED, etc. rex Plasma and LCD HDTV 0 07-03-2008 09:47 AM
Silicon Optix and Calibre UK Limited Form Design Partnership Agreement NicollPr Video Processors, Technology & Calibration 0 05-16-2008 08:36 AM
Sony selling OLED sets @ Sony Style kennyt Plasma and LCD HDTV 49 03-29-2008 04:05 PM

SEO by vBSEO 3.6.1