More Than 50 Percent of US Households Own a Digital TV
More than 50 percent of U.S. households now own a digital television (DTV), according to new research released today by the Consumer Electronics Association (CEA)®. As the nation transitions to digital television, consumers are adding DTV to their homes at a record pace.
"I am proud to announce our nation has hit this digital milestone. With 50 percent of U.S. homes able to experience the reality of digital television, we have crossed a critical threshold," said Gary Shapiro, president and CEO of CEA. "2008 will continue to demonstrate the growth and success of DTV, with nearly 32 million units forecasted to ship. Consumers are particularly keen to add HDTV to their homes, with high definition expected to account for 79 percent of total DTV shipments in the U.S in 2008."
According to new CEA sales projections, manufacturers will post 11 percent revenue growth, to over $25 billion, from sales of digital televisions in 2007. CEA also forecasts 13 percent revenue and 17 percent unit sales growth for digital television in 2008.
This strong sales growth of DTV is reflected on the show floor and in conference sessions at the 2008 International CES®, the world's largest consumer technology tradeshow, running January 7 - 10 in Las Vegas, Nevada. DTV and related products are prevalent throughout the record-setting 1.8 million net square feet of show floor space. Exhibitors are showcasing the world's largest flat panel displays, next generation DTV products, technologies to enable consumers to view HDTV on the go and a host of other new products and technologies. In addition to the 2,700 exhibits on the show floor, DTV will be a hot topic at multiple events and conference sessions.
Re: More Than 50 Percent of US Households Own a Digital TV
And they're getting better in quality too.
The newer plasmas are showing amazing contrast ratios (Kuros and even the new Panasonics). LCDs are getting better (like the new LED LCD).
Plus they're getting more affordable.
A projected 2M HDTVs a month is a good thing.
Now if the quality of OTA broadcasts and cable/satelite would improve dramatically we'd have something.
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