Audio Video Revolution Forum  

Go Back   Audio Video Revolution Forum > Everything HDTV, High-end Video, HD DVD, Blu-ray and beyond > HD DVD Software & Hardware

HD DVD Software & Hardware Here is a place to post on everything and anything HD DVD. Toshiba's dead format lives on here.

Thread Tools Display Modes
Old 03-16-2008   #1
Super Member
Join Date: Feb 2008
Location: U.S.
Posts: 379
Default HD DVD failure cost Toshiba $1 Billion

Toshiba's high-definition format HD DVD, which was put to sleep last month, cost the company a whopping one billion dollars, reports Japanese source. After huge marketing campaigns, handful of price drops and lost partners HD DVD was officially buried. According to Nikkei Business Daily the war cost Toshiba approximately 100 billion yen, or $986 million.

Nikkei claims that as much as $500 million comes from the shutdown of HD DVD production lines, the rest can be explained by the extensive advertisement campaigns and poor product sales. In comparison, the 30-second Super Bowl advertisement cost Toshiba almost $3 million alone.

Toshiba did not comment the Nikkei's figures, but according to a Toshiba representative the company is currently estimating the losses.
rex is offline   Reply With Quote

audio, billions, cost, costs, dvd, dvds, fail, failure, hardware, hd, hddvd, project, reasons, software, toshiba

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Netflix to Increase Cost of Blu-ray Rentals Blu-ray Software 14 08-07-2008 06:14 PM
HELP with Toshiba HD-DVD A35!!!! rex HD DVD Software & Hardware 10 02-25-2008 06:47 PM
Who said Toshiba had no more HD DVD players? PalmHarbor HD DVD Software & Hardware 1 11-26-2007 11:58 AM
90,000 Low-Cost HD DVD players Sold in One Weekend HD DVD Software & Hardware 6 11-09-2007 09:58 AM
TOSHIBA HD - A2 HD DVD Player deacongreg HD DVD Software & Hardware 1 06-01-2007 02:19 PM

SEO by vBSEO 3.6.1