Join Date: May 2007
Location: Beverly Hills
Bell'o using "dummy book" brand
How smart is this...
Bell'o, the furniture and accessory company, liscened the "Dummy Book" brand for their plasma and LCD mount stuff.
EVERYONE knows the Dummy books and it INSTANTLY says "this is so easy YOU CAN DO IT". On the floor of Circuit or Best Buy this is a REALLY smart move to overcome consumer's fears about DIY installation.
From an industry of medocre marketing - I gotta say this is pretty smart!!!!
Jerry Del Colliano
|audio, belle, bello, brand, forum, hdmi, rack, wwwvideo|
|Thread||Thread Starter||Forum||Replies||Last Post|
|Metallica "Black Album" disapoints on DVD-Audio||JerryDelColliano||DVD-Audio & SACD Software||13||08-19-2012 06:32 PM|
|Fox Announces "Romancing the Stone" and "Jewel of the Nile" Blu-ray Releases||tigeraudio2007||Blu-ray Software||1||07-09-2008 05:37 PM|
|Canton Adds Two New Home Theater Systems to the "Movie" Lineup||AVRevForum.com||Loudspeakers||0||03-13-2008 11:22 AM|
|Sony VPL VW50 "Pearl" 1080p Projector Review||AVRevForum.com||Video Projectors||25||02-22-2008 02:59 PM|
|Eagles "Long Road Out Of Eden" To Be Released October 30th||AVRevForum.com||The Best in New Music||2||08-31-2007 12:55 PM|