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AVRevForum.com 11-05-2007 11:53 AM

HD DVD Players Sold Out Nationwide This Weekend - Blu-ray In Trouble?
 
This past weekend showed us quite an interesting turn of events in this format war. First on Friday, Wal-Mart "announced" a secret Friday sale of the Toshiba HD-A2 for $98.97. Stores across the nation had between 12 and 40 units (of an older stock of the HD-A2) and sold out within 30 to 60 minutes of store opening at 90% of all store locations.

Next, other retailers like Crutchfield, Circuit City, and Best Buy followed suit by announcing their $99 deals on the HD-A2. Like Wal-mart, these stores sold out the HD-A2 by mid-day Friday.

Taking it even further, Best Buy shocked many consumers by offering the Toshiba HD-A3 for $199 with 2 HD titles in the box, 2 free in-store at checkout, and 5 titles via the mail-in rebate. About 2 hours after the posting of this news, the Best buy online warehouse was in backorder status and half the locations nearest a consumer were sold out of the HD-A3. By nightfall, Best Buys all over the nation were sold out online and in-store. While the sale should have lasted 2 days, the shortage of the units in supply made the sale last less than 12 hours. (Although, if you were lucky enough to find a stray unit you could still purchase the HD-A3 from Best Buy on Saturday for $199).

Not to be out done, Circuit City dropped the price on the HD-A3 on Friday to $199 as well. However, they did not offer the 2-free instore HD DVD titles (just the 2 in the box and the 5 via mail). Of course, news spread quickly and the A3 was sold out at Circuit City in about the same amount of time as it was at Best Buy.

It seems that the magic price point was found...$199! Consumers snatched these players up in 1 business day - disproving the notion that most people hardly know about this technology or let alone even care.

This past weekend provided a HUGE blow to Blu-ray in the eyes of this consumer. Blu-ray did nothing to offer any competition to the $199 HD DVD players. Their players remain around $450 (even with the new 40GB PS3 for $399). Having gone into several Best Buys, I saw a total of 2 HD-A30s and 1 HD-A3 - everything else sold out. However, there was plenty of Blu-ray to go around - Samsung, Sony, and Pioneer players up the ying yang at the stores. They were on the floor, in the back, and filling up the stock shelves way at the top of all those HDTVs.

While hard to get your hands on one, it seems many consumers have made the choice to get HD DVD. Seemingly 1080p does not matter to the average consumer. They are just stoked that a high-definition player can be had for $199! Perhaps we might see those Blu-ray players come down in price now.

TheMoose 11-05-2007 01:57 PM

Re: HD DVD Players Sold Out Nationwide This Weekend - Blu-ray In Trouble?
 
How many of these people that got the cheap HD-DVD player is going to freak out when they find out movies on HD-DVD average $30?
I'm thinking there is not going to be a lot of new HD-DVD's sold after they get the freebies.
I wonder how many of them know they can't get every title they want because of the exclusives, how many of theses are going to be collecting dust because they can't get Pirates of the Caribbean, Spiderman 3, Cars, Etc??

The studios could care less how many players are out there, they want to sell software.
So before anyone says it's a huge blow to Blu-Ray lets see how the movie sales will be effected.

However HD-DVD did get in the first punch of the holiday sales season, let's see what Blu-Ray counters with.
This could be a very interesting holiday season!!

JerryDelColliano 11-05-2007 02:00 PM

Crack rock
 
Didn't your dealer give you your first rock free?

Its called a loss-leader. A classic market move that seems to be working well for the HD DVD camp.

How can you get people (other than us - especially KennyT) to buy a player that is 10x the cost of a DVD player that doesn't play most of a small group of movies? Most people reject that idea. At $99 or even $199 - they look at players as an attach sale to an HDTV. The movies are just fuel to fire the HD engines. AND they can also rent them if they are looking to go on the cheap.

kennyt 11-05-2007 03:05 PM

Re: HD DVD Players Sold Out Nationwide This Weekend - Blu-ray In Trouble?
 
Moose, come on, unless you are silly enough to buy them @ BB, $30 is a bit high. I just looked over Amazon's new releases and they range from $17.95 to $27.95 (only a few at that price) so the average price is likely closer to $23, still a few dollars more than their Blu-rays, but reasonable.

This is a huge shot in the arm for HD DVD! Blu-ray players are not even close to these prices yet, and let's face it, the studios will go with the format that has the most market share when the final bell rings... Player sales will likely dictate 'share'...

I am waiting for the counter from Blu-ray, but as I have said before, I was strongly against HD DVD when this format war started and over the numerous battles, my allegiance to BD is fading........

I feel like I am being drawn to the dark side... First I switched to MAC, now I'm swaying away from BD.......

Where did my parents go wrong??

TheMoose 11-05-2007 03:48 PM

Re: HD DVD Players Sold Out Nationwide This Weekend - Blu-ray In Trouble?
 
Quote:

Originally Posted by kennyt (Post 5676)
Moose, come on, unless you are silly enough to buy them @ BB, $30 is a bit high. I just looked over Amazon's new releases and they range from $17.95 to $27.95 (only a few at that price) so the average price is likely closer to $23, still a few dollars more than their Blu-rays, but reasonable.

What is Amazons market share??
I just started ordering from them on a regular basis about a year ago, I'd think the majority of people still buy at B&M stores & that's where J6P is going to be looking for them.

tigeraudio2007 11-05-2007 04:03 PM

Re: HD DVD Players Sold Out Nationwide This Weekend - Blu-ray In Trouble?
 
Most people I know that went and got an HD DVD player got it because it was at that magic price and because it is backwards compatible with their current DVD collection. They are not concerned with what titles are available on which format. They'll use the player mainly for DVDs. If the title happens to be in HD DVD all the better.

The fact that the A3 does a good job of upconverting SD DVD (far far superior than the A30) makes it a great player for the average consumer. I still believe most people are naive to the world of 1080i, 720p, 1080p, DD+, TrueHD, DTS Master HD, etc., etc. All people want is for to get a player that works. What the average consumer is seeing is that the player is labeled "High Definition", which they equate with watching their high definition content on their HDTV. The technicalities of it all really don't serve but to confuse the masses.


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