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Old 01-20-2009   #1
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Default Bowers & Wilkins’ High-End In-Ceiling Alternative

B&W adds a high-quality in-ceiling speaker to growing Custom Installation range.

Using technology derived from the flagship 800 Series, Bowers & Wilkins new CCM816 in-ceiling speaker offers amazing sound quality in a highly discreet form. The speaker complements the CCM818 and CCM817 already in this high-quality installation range.

The CCM816 is a two-way speaker, with a woven Kevlar® driver for the bass and midrange. This technology is utilized on many of B&W’s most-respected speakers, but here a blue finish makes it less attention grabbing than our traditional yellow cones. This 6.5 inch driver means the CCM816 is more compact than the 8 inch equipped CCM818, but shares the excellent sound quality rarely found in a custom installation speaker.

The 1 inch tube-loaded aluminum tweeter is another feat of technical excellence derived from B&W’s years of audio research and development. Both drivers are set at a 28-degree angle, which allows the speaker to focus sound on the optimum listening position. However, as with the CCM818, some smart engineering allows the CCM816 to achieve this angle while at the same time sitting flush with the ceiling for a truly discreet finish.

The combination of B&W’s technological know-how, amazing sound quality and compact size provides amazing sound quality in either a stereo or Home Theater environment.

The new Bowers & Wilkins CCM816 will be available February 2009 at a manufacturer’s suggested price of $600 each.

About Bowers & Wilkins

Bowers & Wilkins is Britain’s leading exporter of loudspeakers and the number one imported brand in North America. Since 1966, Bowers & Wilkins’ “Quest for Perfection” has resulted in a succession of technical loudspeaker innovations that have satisfied the world’s most demanding listeners. Its products’ rave reviews and universal acceptance as monitors for classical music recording have helped Bowers & Wilkins become the dominant premium loudspeaker company throughout the world.

Listen and you’ll see.

Notes to editors
For more information, brochures, high-resolution images or to arrange a product loan, please contact John Nicoll or Erika Pearson at 781 762 9300, john@nicollpr.com, erika@nicollpr.com

Trademark acknowledgements
Nautilus is a trademark of B&W Group Ltd. Kevlar is a registered trademark of DuPont.
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816, 817, aternatives, bowers, bw, ccm, ccm816, ceiling, end, high, inceiling, pricing, speaker, speakers, wilkins

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