Audio Video Revolution Forum  

Go Back   Audio Video Revolution Forum > Welcome to AVRev.com's Forum > Discuss AVRev.com News

Discuss AVRev.com News Post your opinions on the latest news from the pages of AVRev.com.

Reply
 
Thread Tools Display Modes
Old 01-12-2008   #31
Super Member
 
TheMoose's Avatar
 
Join Date: May 2007
Location: Oklahoma (Go Sooners!!)
Posts: 1,243
Default Re: Warner Pulls Support For HD DVD and Backs Blu-ray

Quote:
Originally Posted by Ken S View Post
Moose - You must have missed what I said, their sale does not include the titles I mentioned.
Check it out for yourself: http://www.amazon.com/gp/feature.htm...86951&plpage=1
Quote:
Originally Posted by Ken S View Post
With HD DVD out of the way, will BD titles go up in price? I already see an indication of this with the new releases this week. Most of the BD (single) titles at Amazon were < $20, but the two new releases I'm interested in; 3:10 To Yuma and Sunshine are $26.95 - $27.95 respectively. How are these prices going to get more people to buy into Blu-ray players?
Well you mentioned those titles but you asked if Blu-Ray's would go up in price & I pointed out there was 229 titles on sale at Amazon.
Now some titles are always going to be more expensive for some reason, I was at BB & the Simpson's movie was $35 but many others were on sale for $20.

The sky is not falling, I don't see prices going up but I don't see them matching SD-DVD for a while either.
TheMoose is offline   Reply With Quote
Old 01-14-2008   #32
Super Member
 
TheMoose's Avatar
 
Join Date: May 2007
Location: Oklahoma (Go Sooners!!)
Posts: 1,243
Question Re: Warner Pulls Support For HD DVD and Backs Blu-ray

What do you guys make of this?

Toshiba Deploys New HD DVD Marketing Initiatives


Toshiba Deploys New HD DVD Marketing Initiatives Based on Strong Fourth Quarter Unit Sales

Mass Market Acceptance Confirms that HD DVD is the Consumer's Choice for
Next Generation High Def Entertainment

WAYNE, N.J., Jan. 14 /PRNewswire/ -- Toshiba America Consumer Products,
L.L.C. ("Toshiba") today announced that it is stepping up its successful
marketing campaign for HD DVD as it experienced record-breaking unit sales
in the fourth quarter of 2007. Major initiatives, including joint
advertising campaigns with studios and extended pricing strategies will
begin in mid- January and are designed to spotlight the superior benefits
of HD DVD as well as the benefits HD DVD brings to a consumer's current DVD
library by upconverting standard DVDs via the HDMI(TM) output to near high
definition picture quality.

As Toshiba achieved the #1 sales volume in the next generation DVD
category with an approximately 50 percent market share in 2007, HD DVD is
proven to be the format of choice for consumers. Coupled with an 80 percent
plus market share of all next generation DVD equipped notebooks for the 4th
quarter 2007, the HD DVD format has already paved the way to a high
definition digital AV solution by eliminating the boundaries between the
consumer's living room and on the go.

HD DVD not only creates the ultimate high definition entertainment
experience, leveraging all of the promise of the format such as superior
audio/video performance, Web-enabled network capabilities and advanced
interactive features - it also has a high-level of compatibility with DVD.
With DVD upconversion via the HDMI output, HD DVD players instantly make a
movie lover's existing DVD library look better than ever.

"HD DVD is the best way to watch movies in high definition," said Jodi
Sally, Vice President of Marketing, Toshiba's Digital A/V Group. "Our HD
DVD players not only play back approximately 800 HD DVD titles available
worldwide and deliver an entirely new level of entertainment but also
enhance the picture quality to near high definition on legacy DVD titles by
all studios. In short, we added high def to DVD which already is the de
facto standard format created and approved by the DVD Forum that consists
of more than two hundred companies."

New Marketing Strategy for Mass Market Adoption

Taking the holiday season sales based on promotional prices into full
consideration, these new manufacturer's suggested retail prices (MSRP) are
designed to meet the potential demand for HD DVD players in the U.S.
market. Effective on January 13, 2008 the MSRP of the entry-model HD-A3
will be $149.99, the HD-A30, with 1080p output, $199.99, and the high-end
HD-A35, $299.99.

"While price is one of the consideration elements for the early
adopter, it is a deal-breaker for the mainstream consumer," said Yoshi
Uchiyama, Group Vice President Digital A/V Group. "Consumer sales this
holiday season have proven that the consumer awareness of the HD DVD format
has been elevated and pricing is the most critical determinant in
consumers' purchase decision of

the next generation HD DVD technology. The value HD DVD provides to the
consumer simply cannot be ignored."

Extended Advertising Campaign

Toshiba plans to execute an extended advertising campaign that will
further enhance consumer awareness of the benefits of HD DVD and drive
sales to retail among potential consumers. Advertising strategies will
include television, print and online media channels. Toshiba will also work
with its dealers and studio partners on joint marketing and promotional
initiatives to promote HD DVD. Current promotions include "The Perfect HD
Offer" - a mail-in offer allowing consumers to select five HD DVD titles
for free from a selection of 15 with the purchase of any Toshiba HD DVD
player.

Consistent Viewing Experience and More

With advanced interactivity and Web-enabled network capabilities built
into every HD DVD player through a dedicated Ethernet port as mandated by
the specifications approved by the DVD Forum, Toshiba delivers on the
promise of a consistent entertainment experience through firmware updates
as studios launch new applications. HD DVD allows studios to flex their
creative muscle in ways never before seen. The latest of these new
experiences is online streaming. Now, when consumers connect their HD DVD
player to the Internet, they can stream new content or trailers, as
available, directly from a movie studio's server.

Universal Home Video, Paramount Pictures and DreamWorks Animation SKG
have reported that an average of 30 percent of HD DVD owners have accessed
Web- enabled network features and continue to do so regularly.

Ongoing Customer Commitment

In order to ensure that its customers will receive complete
satisfaction from their new players, Toshiba introduced the "HD DVD
Concierge" earlier this month. Consumers can now call 1-888-MY HDDVD
(1-888-694-3383) for answers to general questions about HD DVD, for
operational assistance or for assistance with various promotions.

About Toshiba HD DVD Players

With the HD DVD format, select HD DVD players allow consumers to
experience true high def 1080p for extraordinary resolution that matches
the latest state of the art 1080p HDTVs. These same players display images
at 24 frames per second, the same frame rate used by directors when using
film to create motion pictures, for a smoother, more film-like, viewing
experience.
TheMoose is offline   Reply With Quote
Old 01-14-2008   #33
Super Member
 
TheMoose's Avatar
 
Join Date: May 2007
Location: Oklahoma (Go Sooners!!)
Posts: 1,243
Exclamation Re: Warner Pulls Support For HD DVD and Backs Blu-ray

Well I tend to agree with Electronic house calling it a "Fire Sale"

Toshiba Launches HD DVD Fire Sale
The company is slashing prices and launching a marketing campaign -- but is it too little, too late?

January 14, 2008 | by Rachel Cericola

Looks like Toshiba doesn’t want to go down without a fight—or at least with a warehouse full of HD DVD hardware. In a last-ditch effort to save its high-def format, the manufacturer has launched a players-at-cheap-prices initiative.

The company just announced a marketing campaign that will include advertising HD DVD benefits and cheap hardware prices.

The entry model HD-A3 will run $150, the HD-A30 will cost $200, and the higher end HD-A35 will be priced at $300. The prices are good, but not exactly Walmart’s $99 sale that triggered the high-def holiday season.

“While price is one of the consideration elements for the early adopter, it is a deal-breaker for the mainstream consumer,” said Yoshi Uchiyama, Group Vice President Digital A/V Group. “Consumer sales this holiday season have proven that the consumer awareness of the HD DVD format has been elevated and pricing is the most critical determinant in consumer’s purchase decision of the next generation HD DVD technology. The value HD DVD provides to the consumer simply cannot be ignored.”

That makes sense, but will consumers buy into a potentially dying format? Will the amount of high-def movies reign over cheaper player prices? Or do most not even know the format war has been waging?

We shall see when the new pricing kicks off on January 13.


I'm thinking that it doesn't matter what the price is on players if there isn't any studio support!
I'm guessing all this is going to do is trap unsuspecting consumers who don't keep up with the news.
TheMoose is offline   Reply With Quote
Old 01-14-2008   #34
Member
 
Join Date: Nov 2007
Location: Southern California
Posts: 54
Default Re: Warner Pulls Support For HD DVD and Backs Blu-ray

Their new strategy it to emphasize DVD compatibility? It almost seems like they gave up on HD DVD and are moving back to DVD.

Toshiba also says Q4 was record breaking. This is interesting because just after CEDIA they announced they held 53% of the standalone market. This was before they sold 90,000 HD-A2s at $99. But at CES, the VP of marketing for Toshiba cited NPD numbers for 2007 with HD DVD holding 49% of the market.
__________________
Fill in the ____.
glocksout is offline   Reply With Quote
Old 01-14-2008   #35
Super Member
 
TheMoose's Avatar
 
Join Date: May 2007
Location: Oklahoma (Go Sooners!!)
Posts: 1,243
Default Re: Warner Pulls Support For HD DVD and Backs Blu-ray

Quote:
Originally Posted by glocksout View Post
Their new strategy it to emphasize DVD compatibility? It almost seems like they gave up on HD DVD and are moving back to DVD.

Toshiba also says Q4 was record breaking. This is interesting because just after CEDIA they announced they held 53% of the standalone market. This was before they sold 90,000 HD-A2s at $99. But at CES, the VP of marketing for Toshiba cited NPD numbers for 2007 with HD DVD holding 49% of the market.
I'm wondering if all the talk about DVD upconverting is so they can't be sued by people when they drop HD-DVD completely.
They can say in court they were promoted as upconverting DVD players too!
TheMoose is offline   Reply With Quote
Old 01-14-2008   #36
Super Member
 
Join Date: Nov 2007
Location: Texas
Posts: 938
Default Re: Warner Pulls Support For HD DVD and Backs Blu-ray

That's just absurd people! Law suits!?!?

Toshiba just decided to fight. Why?

Toshiba is doing what was asked of them by Universal and Paramount.

Plus they are going all out after two studios and I mean all out.

*IF* they get the third studio they expect to join HD-DVD it will also kick in the HD-DVD software sales drop of $5 on all titles that was supposed to be announced at CES.

The research group they hired basically said that if HD DVD does die from the war, then consumers ARE GOING TO LOSE INTEREST IN ADOPTING HDM!!!!

That's right lose interest. The WAR was between Studios and it really has hurt the market. Most consumers are extremely put off by it. WB was right in thinking that the war was hurting adaptation. What they didn't figure is that by choosing the BD side it would hurt growth too.

The problem appears to be that most people were going to invest into HD-DVD. So the fact that the CHEAPER solution lost because of STUDIOS has put a lot off.

Combine it with the WGA strike and consumers right now are not happy with Studios. They don't have their TV and now being forced to buy a more expensive HDM alternative due to Studio support.

It's not good and they're going to fight.

If they grab a 3rd studio also look for MS to make big 360 announcements.

If you ask me, if they grab a 3rd studio it's a GOOD thing. The lower priced players and lower priced software may well force BD to get a little more competitive.

I'm sure I wasn't the only one at CES that was put off by Panasonic and others implying their 2.0 players may cost more $$$$$$ because HD DVD would be dead.
Lotus is offline   Reply With Quote
Sponsored Links
Reply

Tags
bros, dvd, hd, pulls, support, warner

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Warner Bros. Cutting Blu-ray Movie Prices This Fall TheMoose Blu-ray Software 8 07-23-2008 02:41 PM
Warner Confirms Some Fall Blu-ray Releases tigeraudio2007 Blu-ray Software 0 06-27-2008 08:04 AM
Warner Set to Remaster L.A. Confidential - Blu-ray Included tigeraudio2007 Blu-ray Software 0 06-17-2008 10:00 AM
Universal Studios Home Entertainment Pulls Out of HD DVD - Now Supports Blu-ray AVRevForum.com Discuss AVRev.com News 1 03-03-2008 12:23 PM
Blu-ray now on Niveus... no more HD DVD support! kennyt Blu-ray Players 6 02-18-2008 04:20 AM




SEO by vBSEO 3.6.1