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AVRevForum.com 08-09-2007 12:46 PM

Disney's Magical Blu-ray Tour
 
The Walt Disney Studios today announced the launch of Disney's Magical Blu-ray Tour, which will visit 18 malls nationwide beginning August 17. The announcement was made by Bob Chapek, president of Walt Disney Studios Home Entertainment. Disney's Magical Blu-ray Tour, sponsored by Panasonic, is an interactive exhibit designed to educate consumers about the new high-definition home entertainment technology and will feature interactive kiosks, viewing stations and a special presentation theater where consumers can experience first-hand the amazing capabilities and benefits of Blu-ray Disc technology. Disney's Magical Blu-ray Tour will also focus on providing clarity for the growing consumer confusion around high-definition home entertainment and educating them on the benefits of Blu-ray Disc technology. The tour will kick-off in Los Angeles, the entertainment capital of the world, beginning August 17 at the Westfield Topanga mall in Canoga Park, CA and continue on to 17 additional locations across the U.S.

According to a recent survey by Leichtman Research Group, close to one-half of the 24 million households with HDTV don't actually watch high-definition programs because they haven't obtained the necessary hardware from their cable, phone or satellite operators. About one-half of those viewers, about six million, don't even realize they’re not watching HDTV. The tour aims to educate consumers by delivering a comprehensive and entertaining high-definition Blu-ray experience, allowing them to interact with the technology and view live demonstrations hosted throughout each day of the tour.

Disney's Magical Blu-ray Tour will feature exciting first-look opportunities in each market including previews of Disney/Pixar's Cars, as well as Disney's Meet the Robinsons, and live demonstrations where consumers will get first-hand experience playing the interactive "Liar’s Dice" game from Pirates of the Caribbean: Dead Man's Chest. The Mall Tour features six to fourteen interactive stations (depending on the size of the mall), which will showcase all aspects of the Blu-ray Disc technology. A special mini theater will host hourly live presentations on Blu-ray high-definition technology. To date, Disney has released such hits as Pirates of the Caribbean: The Curse of the Black Pearl, Pirates of the Caribbean: Dead Man's Chest, The Guardian, The Prestige and many more on Blu-ray Disc.

"Our goal with the Disney Magical Blu-ray Tour is to reach as many people as possible and to help educate the consumers across all demographics," said Bob Chapek, president of Walt Disney Studios Home Entertainment. "Our presentations and demo areas will hold something of interest for everyone, from kids and their parents, to older adults and teens. Even early adopters won’t be disappointed with the first looks of the bonus materials that we're rolling out for our future titles. Since high definition is for everyone, we made sure that the Tour elements reflected that as well."

Disney's Magical Blu-ray Tour will travel to select markets across the country beginning August 17 and continue through December 23, 2007. Cities on the tour include Canoga Park, Costa Mesa, San Diego, San Francisco, Portland, Seattle, Minneapolis, Chicago, St. Louis, Washington DC, Long Island, Boston, Philadelphia, Indianapolis, Atlanta, Houston, Austin, and Phoenix.

Mall Tour Sweepstakes
Guests who visit Disney's Magical Blu-ray Tour in each market can register to win a Blu-ray home entertainment package comprised of a Blu-ray player and a library of Disney Blu-ray Discs.

Mall Tour General Schedule
Disney's Magical Blu-ray Tour will be open in all locations during regular malls hours from Friday - Sunday, with a special preview for the media on Friday mornings. Experts from both Disney and Panasonic will host the exhibits. They will also be available to answer questions about the technical aspects of Blu-ray and content featured on Disney Blu-ray Discs.

Disney’s Magical Blu-ray Tour:

Westfield Topanga - Canoga Park, CA - Aug. 17 - 19
South Coast Plaza - Costa Mesa, CA - Aug. 24 - 26
Westfield North County - Escondido, CA - Aug. 31 - Sept. 2
Westfield San Francisco - San Francisco, CA - Sept. 7 - 9
Washington Square - Portland, OR - Sept. 14 - 16
Westfield South Center - Seattle, WA - Sept. 21 - 23
Mall of America - Bloomington, MN - Sept. 28 - 30
Orland Square - Orland Park, IL - Oct. 5 - 7
Westfield West County - St. Louis, MO - Oct 12 - 14
Tyson Corner Center - McLean, VA - Oct. 19 - 21
Roosevelt Field - Garden City, NY - Oct. 26 - 28
Burlington Mall - Burlington, MA - Nov. 9 - 11
King of Prussa - King of Prussia, PA - Nov. 16 -18
Circle Centre - Indianapolis, IN - Nov. 23 - 25
Lennox Square - Atlanta, GA - Nov. 30 - Dec. 2
The Galleria - Houston, TX - Dec. 7 - 9
Barton Creek Square - Austin, TX - Dec. 14 - 16
Chandler Fashion Center - Chandler, AZ - Dec. 21 - 23


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