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Old 09-23-2008   #1
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Default Imation Delivers First 6x BD-R Discs to US

Imation Corp. exclusive licensee of the "TDK Life on Record" recording media brand, has announced the first 6x Blu-ray recordable (BD-R) and Blu-ray recordable double layer (BD-R DL) media for the U.S. retail market. Imation is also launching a full line of TDK Life on Record Blu-ray disc cleaning and storage accessories to protect and maintain high-definition content on this new media format.

"As more consumers create new digital memories in high definition, those memories will be relived on Blu-ray media," said Jean-Paul Eekhout, global brand director of the TDK Life of Record brand, Imation Corp. "The TDK Life on Record brand continues to be a sought-after Blu-ray pioneer both as the first- to-market with 6x Blu-ray recordable media, and for unique technology and accessories that make TDK Blu-ray media more durable and compatible with Blu-ray players."

TDK Life on Record 6x Blu-ray Discs
Blu-ray media has the high capacity needed to handle content like high-definition movies and television -- 25GB on a single layer and 50GB on double layer discs, about 5-to-10 times the capacity of standard DVD media. TDK Life on Record Blu-ray 6x discs have the fastest recording speeds currently available in the U.S. market with data transfer rates of up to 216 Mbps -- equivalent to approximately 20x recordable DVD media. Using TDK Life on Record 6x Blu-ray discs, consumers can record 25GB of data in as little as 17 minutes -- approximately six minutes faster than a 4x BD-R.

TDK Blu-ray discs are ideal for consumers who expect their archived digital memories to be there in years to come. They feature revolutionary Durabis 2 hard-coating technology, which delivers a high degree of protection against scratches, fingerprints and dust. Additionally, TDK Blu-ray discs incorporate a unique inorganic double-layer metal recording structure that resists against breakdown from exposure to light for superior durability and longevity.

TDK Blu-ray discs also address compatibility concerns with newer technology. They offer one of the industry's highest compatibility with the wide range of Blu-ray recordable hardware and are compliant with Blu-ray disc recordable format VER. 1.3.

TDK Life on Record Blu-ray 6x media is available in 25GB single layer and 50GB double layer capacities starting in October at select retailers for suggested retail price of $13.99 for a BD-R 1 pack; $32.99 for a BD-R DL 1 pack.
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