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AVRevForum.com 07-30-2008 10:42 AM

Blu-ray Sales Decline 10 Percent as Week was Marked by Poor Movie Titles
 
As expected, both Blu-ray and DVD sales decreased this past week. Blu-ray maintained the eight percent of the market share it has grown accustom to, however overall sales dropped by nearly 10 percent from the previous week. This is no surprise when the biggest Blu-ray new release for the week was Step Up 2: The Streets. This week should be much better with the release of Universal's Mummy Collection on Blu-ray. In addition 21 makes its debut, as well as some Paramount Blu-ray releases like Top Gun.

TheMoose 07-30-2008 02:49 PM

Re: Blu-ray Sales Decline 10 Percent as Week was Marked by Poor Movie Titles
 
From Engadget,

http://www.blogsmithmedia.com/www.en...lsen_72008.jpg

Not a big surprise that overall sales are down this week, on the Nielsen VideoScan charts courtesy of Home Media Magazine, as only one new release made the Blu-ray top ten. If we've learned anything from covering this each week, it is that a hot title makes all the difference in the world. So when Step Up 2: The Streets is the highest ranked new release, it isn't going to be a good week. This is especially true with a title like this, which doesn't really fit what we'd call the typical Blu-ray demographic -- in fact, while most Blu-ray new releases get about 10 percent of the total title share, Step Up only got 2.7 percent. Next week is sure to be better though, as the Mummy franchise should help move the needle, but even if it doesn't, 21 should be able to pick up where it left off. Interestingly, only 4 of the top 20 DVDs were not also available on Blu-ray this week, which is an all time low, while at the same week the overall Blu-ray share is down to 8 percent from 12. So we'll be keeping an eye on this in the coming weeks, and see if it can help Blu break off a 15 percent share.

Yea, it's all about the content, give me the titles I want & I'll buy them!
I look for a big jump this holiday season when player prices get cut & the big summer blockbuster movies come out.
I can't wait for Ironman & The Dark Knight!
The Mummy movies should look & sound great on Blu-Ray, a buy for me for sure!

The Kipnis Studios 07-30-2008 09:23 PM

Re: Blu-ray Sales Decline 10 Percent as Week was Marked by Poor Movie Titles
 
Until we see new BD movies day and date with any other version of the release, they will never take command of the market.

That and no Star Wars, Indiana Jones, or Star Trek.

Guys - what are you thinking???


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