Audio Video Revolution Forum  

Go Back   Audio Video Revolution Forum > Everything HDTV, High-end Video, HD DVD, Blu-ray and beyond > Blu-ray Software

Blu-ray Software Keep up with the latest Blu-ray movie releases.

Thread Tools Display Modes
Old 04-11-2008   #1
Join Date: Feb 2007
Posts: 695
Default Blu-ray Now In 10 Million Homes

Blu-ray players are now in 10,000,000 homes according to a market research study by the firm, Interpret. The study shows more than half of U.S. consumers are aware of Blu-ray, up from zero percent just two years ago. Clearly, those ad dollars are working to both beat off Toshiba and Microsoft as well as to make people know that there is a better way to watch movies.

Prices on Blu-ray players have not dropped significantly since Toshiba pulled the plug on its competing format, HD DVD earlier in 2008. Playstation 3 console sales have helped significantly with increasing marketshare and studios work to release films that speak to the gaming community. HD DVD players were selling for under $100 for a capable machine while Blu-ray players are selling for between $300 to $400 for starters currently in the market place.

But if anyone thinks Blu-ray has won the battle at this stage consider that 10,000,000 homes represent about nine percent of the total households in the market. The reigning home video champion, DVD, is sporting a 91 percent marketshare. At some point the studios will have to work to put Blu-ray titles out first, get solid distribution in the warehouse stores like Wal-mart and Costco and put downward pressure on player prices. At that stage Blu-ray can and will gain more marketshare. The question is: will lower resolution 720p and 1080i downloads and or pay-per-view options trump the higher resolution and overall better quality Blu-ray disc. Apple and others are betting convenience will out sell quality again (think 1/4 the resolution of CD tracks being sold a’la carte on iTunes) with their pending 720p downloads. The studios need to be careful in order to nurture Blu-ray into a viable format for the next five to 10 years. Signs from this study show that they are doing a pretty good job.

by: Jerry Del Colliano is offline   Reply With Quote
Old 04-11-2008   #2
Super Member
kennyt's Avatar
Join Date: May 2007
Location: Florida
Posts: 2,422
Default Re: Blu-ray Now In 10 Million Homes

I am pretty happy that it has reached 9% and that half the people actually know what it is! At least the ball is rolling so to speak, hopefully it will continue....

I think that Blu-ray needs to really tout the improved sound, and should also add more music titles to exploit this. This will be the one thing that truly makes Blu-ray better (for most) than downloads and PPV.
Ken Taraszka, MD
Associate Editor
kennyt is offline   Reply With Quote
Old 04-11-2008   #3
Join Date: Nov 2007
Location: Southern California
Posts: 54
Default Re: Blu-ray Now In 10 Million Homes

Starting next year, Pixar is going to release all films on 3D. Imagine when they promote 3D Blu-rays to get the same experience at home. This wasn't available with DVD or with HD DVD.
Fill in the ____.
glocksout is offline   Reply With Quote
Old 04-11-2008   #4
Super Member
TheMoose's Avatar
Join Date: May 2007
Location: Oklahoma (Go Sooners!!)
Posts: 1,243
Default Re: Blu-ray Now In 10 Million Homes

Now that the format war has been won by Blu-Ray they really need to concentrate on education of the consumers!
They need to let people know how much better Blu-Ray looks & sounds as compared to DVD & Downloads, hammer the quality advantage hard & then get some more affordable players out for the holiday season & then they can seriously start to challenge DVD & get the early advantage on downloads.
TheMoose is offline   Reply With Quote
Old 04-11-2008   #5
New Member
Join Date: Mar 2008
Location: London UK
Posts: 3
Default Re: Blu-ray Now In 10 Million Homes

Of the 10 million Blu-Ray owners what proportion has it simply as part of a PlayStation. I remember the press releases about when SACD disc sales were quoted as being being huge and it turned out to be mainly because the Stones CD was not released as a normal CD, they were all SACDs whether you wanted an SACD or not.
TonyF12 is offline   Reply With Quote
Old 04-11-2008   #6
Super Member
JerryDelColliano's Avatar
Join Date: May 2007
Location: Beverly Hills
Posts: 1,423
Default Re: Blu-ray Now In 10 Million Homes

Dark Side on SACD sold a lot and ran the numbers up.

PS3 is a LOT of the players out there which is fine as they play discs just fine.

SACD players were also snuck into "mini systems" from Sony for people who had ZERO idea that the discs could play in them. That also effected the players sold numbers.

Jerry Del Colliano
JerryDelColliano is offline   Reply With Quote
Sponsored Links

avrec, blu, bluray, forum, homes, ipod, le, million, percentage, players, sur

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
$1 Million Home Theater w/ 100 McIntosh Products cmckenney Amplifiers (Mono, Stereo & Multi-Channel) 2 05-30-2008 06:29 PM
iPort® Music System for the iPod® A Fixture in Blue Star Corner Homes in Emeryville, NicollPr Music/Video Servers & MP3 Players 0 12-03-2007 01:25 PM
What is better, Blu-ray or HD DVD? bryan562 Blu-ray Software 27 10-10-2007 12:33 PM
Madden 08 Sells 1.8 Million Units JerryDelColliano Discuss News 3 08-29-2007 05:50 PM
Blu-ray To Offer Summer Promotion – 5 Free Titles With Blu-ray Player Purchase Discuss News 5 07-07-2007 05:59 PM

SEO by vBSEO 3.6.1