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-   -   Blu-ray Now In 10 Million Homes ( 04-11-2008 10:35 AM

Blu-ray Now In 10 Million Homes
Blu-ray players are now in 10,000,000 homes according to a market research study by the firm, Interpret. The study shows more than half of U.S. consumers are aware of Blu-ray, up from zero percent just two years ago. Clearly, those ad dollars are working to both beat off Toshiba and Microsoft as well as to make people know that there is a better way to watch movies.

Prices on Blu-ray players have not dropped significantly since Toshiba pulled the plug on its competing format, HD DVD earlier in 2008. Playstation 3 console sales have helped significantly with increasing marketshare and studios work to release films that speak to the gaming community. HD DVD players were selling for under $100 for a capable machine while Blu-ray players are selling for between $300 to $400 for starters currently in the market place.

But if anyone thinks Blu-ray has won the battle at this stage consider that 10,000,000 homes represent about nine percent of the total households in the market. The reigning home video champion, DVD, is sporting a 91 percent marketshare. At some point the studios will have to work to put Blu-ray titles out first, get solid distribution in the warehouse stores like Wal-mart and Costco and put downward pressure on player prices. At that stage Blu-ray can and will gain more marketshare. The question is: will lower resolution 720p and 1080i downloads and or pay-per-view options trump the higher resolution and overall better quality Blu-ray disc. Apple and others are betting convenience will out sell quality again (think 1/4 the resolution of CD tracks being sold ala carte on iTunes) with their pending 720p downloads. The studios need to be careful in order to nurture Blu-ray into a viable format for the next five to 10 years. Signs from this study show that they are doing a pretty good job.

by: Jerry Del Colliano

kennyt 04-11-2008 12:40 PM

Re: Blu-ray Now In 10 Million Homes
I am pretty happy that it has reached 9% and that half the people actually know what it is! At least the ball is rolling so to speak, hopefully it will continue....

I think that Blu-ray needs to really tout the improved sound, and should also add more music titles to exploit this. This will be the one thing that truly makes Blu-ray better (for most) than downloads and PPV.

glocksout 04-11-2008 01:05 PM

Re: Blu-ray Now In 10 Million Homes
Starting next year, Pixar is going to release all films on 3D. Imagine when they promote 3D Blu-rays to get the same experience at home. This wasn't available with DVD or with HD DVD.

TheMoose 04-11-2008 01:44 PM

Re: Blu-ray Now In 10 Million Homes
Now that the format war has been won by Blu-Ray they really need to concentrate on education of the consumers!
They need to let people know how much better Blu-Ray looks & sounds as compared to DVD & Downloads, hammer the quality advantage hard & then get some more affordable players out for the holiday season & then they can seriously start to challenge DVD & get the early advantage on downloads.

TonyF12 04-11-2008 01:53 PM

Re: Blu-ray Now In 10 Million Homes
Of the 10 million Blu-Ray owners what proportion has it simply as part of a PlayStation. I remember the press releases about when SACD disc sales were quoted as being being huge and it turned out to be mainly because the Stones CD was not released as a normal CD, they were all SACDs whether you wanted an SACD or not.

JerryDelColliano 04-11-2008 01:56 PM

Re: Blu-ray Now In 10 Million Homes
Dark Side on SACD sold a lot and ran the numbers up.

PS3 is a LOT of the players out there which is fine as they play discs just fine.

SACD players were also snuck into "mini systems" from Sony for people who had ZERO idea that the discs could play in them. That also effected the players sold numbers.


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