Audio Video Revolution Forum

Audio Video Revolution Forum (http://www.avrev.com/forum/index.php)
-   Blu-ray Software (http://www.avrev.com/forum/blu-ray-software-49/)
-   -   Blu-Ray wins on Black Friday week. (http://www.avrev.com/forum/blu-ray-software/1155-blu-ray-wins-black-friday-week.html)

TheMoose 11-28-2007 10:13 PM

Blu-Ray wins on Black Friday week.
 
From The Hollywood Reporter

The high-definition format war tilted even more heavily in favor of Blu-ray Disc despite a rash of inexpensive HD DVD players sold through Wal-Mart and other discount retailers in recent weeks. Nielsen VideoScan data for the week shows 72.6% of high-definition discs purchased by consumers were Blu-ray and just 27.4% were HD DVD. HD DVD players have been selling for as little as $98, one-fourth the lowest street price for a Blu-ray player.

It looks like Live Free or Die Hard did very well too (I bought the Die Hard Blu-Ray "Quadriogy" my self)

20th Century Fox Home Entertainment's "Live Free or Die Hard," released the Tuesday before Thanksgiving, generated first-week sales that were 20% ahead of projections, in addition to nearly 100,000 Blu-ray Disc copies, said Steve Feldstein, the division's senior vp corporate and marketing communications.

kennyt 11-29-2007 01:30 AM

Re: Blu-Ray wins on Black Friday week.
 
I went to my local BB the other day, the Blu-ray section was exactly twice the size of the HD DVD disc section. Blu-ray players were also far more openly marketed. They had the A30, but it was sort of out of the way while the Blu-ray players were on all the endcaps.

Lotus 11-29-2007 10:21 AM

Re: Blu-Ray wins on Black Friday week.
 
Right and about 40% of the "sold," units were free at Wal-Mart.

Just as the BD Group did the BOGO sale during the Transformers week, they went with the 10 free BDs with the PS3 sale. The PS3 did amazing numbers.

Add a big release like Die Hard 4 and it makes sense. There will be weeks where the numbers don't match the current trends.

HD DVD did well too according to numbers. The real big numbers were the hardware numbers where HD DVD was in the 70% range compared to BD. Sooner or later the growing lead in stand alone player sales will be noticed despite PS3 sales. Stand Alones have a higher attachment rate and the growing number of stand alones is significant over BD.

So while Software took a major change for one week, the hardware continued its trend of cheap sells.

TheMoose 11-29-2007 11:03 AM

Re: Blu-Ray wins on Black Friday week.
 
Quote:

Originally Posted by Lotus (Post 6886)
Right and about 40% of the "sold," units were free at Wal-Mart.

Wal-Mart doesn't report software sales to Nielsen so those weren't included.

Quote:

Add a big release like Die Hard 4 and it makes sense. There will be weeks where the numbers don't match the current trends.

So while Software took a major change for one week, the hardware continued its trend of cheap sells.
Well according to this & many other stories this wasn't such a major change for software sales, Blu-Ray has has a 2-1 software sales lead for a long time.

Blu-ray has yet to lose a week to its rival this year, with Blu-ray holding a 2-to-1 average sales advantage. Achieving a nearly 3-to-1 sales advantage for the important shopping week despite an influx of sub-$100 HD DVD players shows that consumers continue to choose Blu-ray as their preferred high definition format.

I've always maintained that it will be software sales that decides the war, Studios don't sell hardware they sell software & will go to the side that can sell the most movies.
Toshiba & MS can throw all the cash they want at the studios but if the big sales numbers are in Blu-Ray that's where they will end up.
Yea MS has a lot of cash despite the initial failure of Vista to be widely accepted & the fact they have never made a profit on the Xbox consoles shows their willingness to throw money around but how long can Toshiba bleed $$ before it really starts to hurt the company?

It's going to be hard to spin this, despite the fact Toshiba had sold a bunch of players at fire sale prices Blu-ray still creams them on a very important shopping period.

tigeraudio2007 11-29-2007 11:11 AM

Re: Blu-Ray wins on Black Friday week.
 
And I maintain that the players are the important part of this war. If one side or the other can prove they have more than a million stand-alone players sold in the market, the studios cann't ignore that.

But let's put all that aside and see what happens when the combo players start rolling out. Oh wait, there are those pesky players again. Software will go to whichever format can produce the most player sales. They must be standalone players though.

Lotus 11-29-2007 12:02 PM

Re: Blu-Ray wins on Black Friday week.
 
Quote:

Originally Posted by TheMoose (Post 6888)
Wal-Mart doesn't report software sales to Nielsen so those weren't included.



Well according to this & many other stories this wasn't such a major change for software sales, Blu-Ray has has a 2-1 software sales lead for a long time.

Blu-ray has yet to lose a week to its rival this year, with Blu-ray holding a 2-to-1 average sales advantage. Achieving a nearly 3-to-1 sales advantage for the important shopping week despite an influx of sub-$100 HD DVD players shows that consumers continue to choose Blu-ray as their preferred high definition format.

I've always maintained that it will be software sales that decides the war, Studios don't sell hardware they sell software & will go to the side that can sell the most movies.
Toshiba & MS can throw all the cash they want at the studios but if the big sales numbers are in Blu-Ray that's where they will end up.
Yea MS has a lot of cash despite the initial failure of Vista to be widely accepted & the fact they have never made a profit on the Xbox consoles shows their willingness to throw money around but how long can Toshiba bleed $$ before it really starts to hurt the company?

It's going to be hard to spin this, despite the fact Toshiba had sold a bunch of players at fire sale prices Blu-ray still creams them on a very important shopping period.

Right YTD at the end of October BD software was outselling HD DVD 1:85 to 1, that number DROPPED to 1:73 to 1 before the week of Black Friday. If anything that week will push it back to around 1:9 to 1.

Remember that capable players BD outnumbers HD DVD 7 to 1. The 2 to 1 software edge is not all that important when you realize that. Stand Alone players are important and that software edge being so low proves it. So they do care about hardware. If through September Hardware sales had HD DVD having a 9% lead didn't make Sony worry, the fact that November has HD DVD approaching an 60% lead does. 3 to 1 in Hardware sales for the last month is a substantial improvement. Holiday PS3 sales will be high, so software won't see the improved HD DVD playerbase numbers until likely February or so.

If December keeps a 3 to 1 Hardware lead (and there is no reason to think it won't, $200 players win out over $400 players) then the final 2 months of the year will show that HD DVD has gained a significant amount on BD and the software numbers will show it next year.

Sony isn't going to match MS in $$$ offered for WB and New Line's exclusive partnership. So 2008 is going to get ugly in the format war.

You'll basically have Sony, MGM, FOX, Disney, Lionsgate vs Universal, Paramount, Dreamworks, Warner Brothers, and New Line.

I'm not sure about you, but that even Studio ground will mean that players that cost HALF as much as the next guys will make a big deciding factor for the consumer. Plus you have Disney stating that HD DVD would have to get to 1M stand alone players for them to rethink their strategy. That will happen in 2008.

Hardware sales are going to force certain Studios to change their strategies. If HD DVD ever gets the edge in Studio numbers the war is over if BD can't match them in price.


All times are GMT -7. The time now is 10:48 AM.


1996-2008 AVRev.com | Privacy Policy | Terms of Use


SEO by vBSEO 3.6.1