Blu-Ray wins on Black Friday week.

[TheMoose]

So let me see if I got this right, despite one of the biggest releases on HD-DVD exclusively (Bourne) & more Blu-Ray copies of Harry Potter sold & HD-DVD lost the week 69%-31% as well as the year to date being won by Blu-Ray 65%-35% & since inception being won by Blu-Ray 63%-38% even though HD-DVD has a higher stand alone numbers & the big fire sale of $99 HD-DVD players & HD-DVD is still losing but you guys are still claiming it's a victory for HD-DVD?

Lotus, PRO-630HD & 1more4HDDVD,
If you guys don't currently work in the HD-DVD marketing department you should apply for jobs there because you got the spin thing down.

[Lotus]

Originally Posted by TheMoose

So let me see if I got this right, despite one of the biggest releases on HD-DVD exclusively (Bourne) & more Blu-Ray copies of Harry Potter sold & HD-DVD lost the week 69%-31% as well as the year to date being won by Blu-Ray 65%-35% & since inception being won by Blu-Ray 63%-38% even though HD-DVD has a higher stand alone numbers & the big fire sale of $99 HD-DVD players & HD-DVD is still losing but you guys are still claiming it's a victory for HD-DVD?

Lotus, PRO-630HD & 1more4HDDVD,
If you guys don't currently work in the HD-DVD marketing department you should apply for jobs there because you got the spin thing down.

Well lets look at your "spin,"

69% to 31%, but Warners doesn't care about that number. They care about their titles. Last week was about 50/50 for their titles. Some with a BD lead of as much as 20% and as little as -20%. That is using Videoscan numbers. Using Warner's numbers HD DVD has a real lead.

I'd call selling more Harry Potter titles as a lead. You can't spin that. BD people can spin "but videoscan says," and the answer is Videoscan only reports on 60% of total sales. Warners' numbers shows an HD DVD victory if a slight one.

Even using videoscan numbers you think outnumbering HD DVD by over 4 to 1 and you only have a 20% lead is significant? That says to me the PS3 isn't selling enough titles. Remove the PS3 and BD is sucking air.

When you look at older catalog titles and how they're selling right now with Videoscan it's about 55/45. Compare that to September catalog titles of 63/37. There has been an 8% increase since the new HD DVD players hit the market.

Jump up and down about Pirates, Simpsons movie, Die Hard, etc. The real data shows that HD DVD is catching up and likely will surpass BD in 2Q 2008. That isn't spin that is math.

[PRO-630HD]

Originally Posted by TheMoose

So let me see if I got this right, despite one of the biggest releases on HD-DVD exclusively (Bourne) & more Blu-Ray copies of Harry Potter sold & HD-DVD lost the week 69%-31% as well as the year to date being won by Blu-Ray 65%-35% & since inception being won by Blu-Ray 63%-38% even though HD-DVD has a higher stand alone numbers & the big fire sale of $99 HD-DVD players & HD-DVD is still losing but you guys are still claiming it's a victory for HD-DVD?

Lotus, PRO-630HD & 1more4HDDVD,
If you guys don't currently work in the HD-DVD marketing department you should apply for jobs there because you got the spin thing down.

The hddvd players are xmas gifts!!! We won't see the impact of this till after the holidays. Okay I bought one of the $99 players for my garage. That way when I am working on my car I can watch hddvd's, LOL!! I am thinking about having one put in the shower as well.

Concerning Warner throw your ridiculous numbers away. Warner is looking at Warner titles only. They don't care how many bluray titles Fox sells!! They are looking at their numbers alone and what is returning the studio greater profits. With Bluray beyond the shadow of a doubt you need to sell copies more as production costs are higher to return an equal amount of profits to the studio. From day one that is what Warner said is there only concern. HDDVD is easily winning in this category and what was that Warner said was so important. Oh that's right stand alone player sales. I will even give you your 1.2:1 sales lead even though unrealistic. You have 3.6 times as many players and a only 1.2:1 sales lead!! Danger, Will Robinson Danger!! If New Line's Lost in Space ever ends up on bluray you will be extremely lucky.

[TheMoose]

Originally Posted by PRO-630HD

Concerning Warner throw your ridiculous numbers away. Warner is looking at Warner titles only. They don't care how many bluray titles Fox sells!! They are looking at their numbers alone and what is returning the studio greater profits.

OK I see what you are saying, Warner is run by idiots that don't look past this week & only care about their own sales instead of looking at the big picture & long term.

But all that aside what about the world wide numbers?
From what I'm hearing Blu-Ray is killing HD-DVD in Europe & the rest of the world.
Is Warner taking those numbers in to account or can they not see past their front door?

[Lotus]

Originally Posted by TheMoose

OK I see what you are saying, Warner is run by idiots that don't look past this week & only care about their own sales instead of looking at the big picture & long term.

But all that aside what about the world wide numbers?
From what I'm hearing Blu-Ray is killing HD-DVD in Europe & the rest of the world.
Is Warner taking those numbers in to account or can they not see past their front door?

Ok enlighten me. I'm Warners.

Tell me why the sales of Disney, FOX, and other companies titles matter compared to the sales of my studio.

I'm not looking at one week either. I'm looking at a complete year where HD DVD has given me more profits than BD by about 10% and in the last 4 weeks HD DVD has taken over BD and given me those numbers for the year. Before then BD had a slight 5% edge.

I don't care about Europe or Australia. They have their own distribution arm. All I care about is North America.

I look at long term market research that tells me that HD DVD will overtake BD in sales in 2008. I look at the long term where MS is telling me in 2008 they will be updating all 360s to HD DVD internal drives. I look at the long term where the new 51GB TL disc is going to be released in 2008 on multiple titles. I look at Disney who was the winning vote for TL discs to be approved by the DVD Forum. I look at Disney testing the TL discs with their titles and preparing a 1Q 2008 HD DVD launch.

Why would I jump ship from the Red side where in the last 6 months they are the only side to make any kind of positive sales stride in hardware? For the year they have a near 3 to 1 edge now in hardware and only because of the last month.

What does BD have going for it?

It's more expensive. It doesn't have a space advantage anymore. It has ever changing standards. It's more expensive. It needs firmware upgrades more often than HD DVD to get a movie to work.

Best Buy sells more A3s than all BD players combined. This is with a $249 price tag. It doesn't matter that Sony has a $299 version. In fact my local Best Buy today had stacks of them out in the aisle with the sign on top. Meanwhile the Toshiba had a stack of two which was obviously once a giant stack. BDA has also bought floor space from Best Buy and it's not working. Meanwhile the HD DVD PRG isn't buying floor space or anything else. They're quietly not spending the advertising money that BD is and their winning in hardware, and doing really well in software. It costs me more money to manufacture and distribute BD. It costs me more money to advertise with BD.

BD has won twice now on weeks they should have lost in software by going to a Buy 1 Get 1 Free sales at the big chains. Buy PotC at Worlds End, get a free BD. Buy Spider-Man 3 get a free BD. BB had like 14 titles to choose from for you to buy 1 get 1 free.

Why? Because HD DVD with Bourne was going to beat them.

They did the same lame duck trick the week of Transformers. How many of those discs were "free?"

Just what does BD have going for it? It's not making me more money its slowly losing software marketshare, and it's totally lost the hardware marketshare it had just 5 weeks ago.

[PRO-630HD]

Warner is in business for Warner, not the BDA. Their strategy is long term. They are not in business to make Fox or Lionsgate money. Warner is not run by idiots. They are in business to return profits to the studio. HDM sales are 1% of the video market right now so spare me the 2:1 software sales lead garbage. 2/3 of 1% is nothing. In another words 2/3 of nothing is nothing. They are looking at a way to break out of the niche market with fully backward compatible stand alone players in large numbers.

Look at T3, due to the fact Warner wanted to please everyone with a half finished format they burned 2 encodes onto the bluray disc. Now when trying to go above and beyond by providing an unfinished format the same benefits of hddvd and the discs only play in 1080i unless the IME is playing. So now Warner is doing the right thing and replacing all of those discs. I'm sure this is just another example that will be part of the decision making process.