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Old 07-26-2007   #1
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Default Target To Push Blu-ray Players This Fall

Target has announced a partnership with Sony to begin selling the entry-level Sony BDP-S300 Blu-ray disc player in stores this Fall and holiday season. The player, along with Blu-ray titles will be featured on aisle endcaps in Target stores nationwide. The player will be available for $499, along with Blu-ray titles from three Hollywood studios including Sony, Disney, and another studio to be announced later.

While Sony is paying a premium price for the endcap promotion, Sony suggests that it was Target that came to them with the idea. This announcement comes about a month after Blockbuster made its announcement that they would only continue to stock Blu-ray titles in their brick and mortar stores. Blockbuster continues to rent the competing HD DVD format via its online rental system.

Target currently sells HD DVD and Blu-ray titles in stores, and will continue to do so even while promoting the Blu-ray player. While Target has not been selling a stand-alone high definition player up until this point, it has been offering the Playstation 3, which is based on a Blu-ray player and can play Blu-ray movies. Target also sells the HD DVD add-on drive for the Microsoft Xbox 360 gaming system. Today, Microsoft Corp. has announced that it will be lowering the price of the HD DVD supplemental drive from $199 to $179, making this a viable option for many game enthusiasts.

The verdict is still out on the winner of the format war, however, this Fall and holiday season will play a critical role in the outcome. While Blu-ray is strongly promoting in Blockbuster and Target, HD DVD have their hands in Circuit City and Best Buy stores.

Both high definition camps are beginning to put much of their focus on the software title releases. While there are more titles available in Blu-ray, upcoming releases in both formats should provide an interesting face off. Blu-ray looks forward to releases of major blockbuster films, namely "Spider-Man 3" from Sony and "Pirates Of The Caribbean: At World’s End" from Disney coming up this Fall on their format. Meanwhile HD DVD will be releasing "300" and the hit Sci-Fi TV series "Heroes: Season One" on the HD DVD format.

Source: Forbes.com, Washington Post
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Old 07-26-2007   #2
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Default Re: Target To Push Blu-ray Players This Fall

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Originally Posted by AVRevForum.com View Post
Both high definition camps are beginning to put much of their focus on the software title releases. While there are more titles available in Blu-ray, upcoming releases in both formats should provide an interesting face off. Blu-ray looks forward to releases of major blockbuster films, namely "Spider-Man 3" from Sony and "Pirates Of The Caribbean: At World’s End" from Disney coming up this Fall on their format. Meanwhile HD DVD will be releasing "300" and the hit Sci-Fi TV series "Heroes: Season One" exclusively on the HD DVD format.

Source: Forbes.com, Washington Post
300 is not exclusive to HD-DVD, I just pre-ordered it from Amazon on Blu-Ray.

I don't know if it's a choice or there are just more Blu-Ray titles released but the Best Buy where I go has twice as many Blu-Ray movies as they do HD-DVD.
Same for CC last time I was there.
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Old 07-26-2007   #3
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Default Re: Target To Push Blu-ray Players This Fall

Sorry about the sentence phrasing. 300 is on both formats, Heroes will be released solely on HD DVD by Universal. Warner Bros. generally does release all of their titles on both formats.

There are more Blu-ray titles out there, so most likely they are dominant in the stores. I have seen BB and CC have HD DVD promotion endcaps. But the biggest thing HD DVD has going for them are the 5 free HD DVD discs promotion and the Good, Better, Best structure in their player lineup, that is found in the Apple product lines.

The winner of this war may be whoever manages to drop the price of a functional player down to $199 or better yet $99. At this point it seems more likely that HD DVD will be the first to do so.
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Old 07-26-2007   #4
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Default Re: Target To Push Blu-ray Players This Fall

I had to put HD DVD and Blu-ray to the test for myself. I rented a Sony PS3 from rent a center for two weeks and I own the 360 and bought the HD DVD player for $200.00

There is no night or day difference between both formats at all. Some but not all of the menus are laid out a bit different. The picture and sound quality are both the same.

While both HD DVD and Blu-ray stay at war I will continue to rent all my HD content from Netflix which carries all titlles for only $20.00 a month so I don't get caught up in having a product that could easly be gone or outdated sometime in the future.

Why buy something that could hold no value in the future?

Just so you all know XBOX LIVE will have TV broadcast in HD very soon! Also many titles can be downloaded in HD even titles that you can only buy on Blu-ray disc to date.
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