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Old 01-22-2008   #96
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Join Date: May 2007
Location: Oklahoma (Go Sooners!!)
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Default Re: HD Disc Format War Not Over By a Long Shot

From The Digital Bits

Looks like the HD-DVD hardware wasn't doing all that good before the WB announcement & it has taken a big hit since!

Okay... so the latest hardware sales data from market research firm NPD Group is in, and it reveals that - as one would expect - HD-DVD player sales have also been impacted by the news of Warner's decision to drop the format later this year. One quick note: The data that follows does NOT include sales of Sony's PlayStation 3 or the HD-DVD add-on drive for Microsoft's Xbox 360. These are stand-alone, set-top players only.

As you can see, Blu-ray Disc players outsold HD-DVD players in the month of December here in the States by about a 60/40 margin, and that split has grown to 70/30 in favor of Blu-ray in the first half of January. This despite the fact that HD-DVD players were (on average) some $200 cheaper than Blu-ray players throughout the holiday shopping season.

But the most striking revelation in the data is the change in the hardware sales ratios between the first and second weeks of January (ending 1/5 and 1/12), reflecting the impact of Warner's announcement (and the mainstream media reaction). The graphs below show player sales for each format both before and after Warner's 1/4 press release...

As you can see, HD-DVD player sales dropped dramatically in the week after Warner's announcement, while Blu-ray Disc player sales nearly doubled over the same period.

How long can Toshiba hold out with numbers like this?
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