Originally Posted by Robinson_A
This rental thing is a test to see if it takes off which it will. I think it's a smart move however, in true Apple fashion (and because Jobs hates limitations) there is a way around the time limit. Setting your computer's internal clock back will allow you to keep the video basically forever. Honestly, it is only a matter of time before the rental idea changes to outright purchase.
1. The player checks the internet to see the date. Setting your internal clock back will not work. Plus that's piracy Andrew!
2. While Apple has the Studios support for rentals (as does Netflix) they don't have support for sales. The main reason Apple is starting this way is because they lack the support of 4 major Studios for sales.
I think the future is really in the hands of MS. Their X-BOX Live service is being intigrated into Samsung "Set Top Boxes," that will allow someone to pay $99 and be able to download the 720p movies that Live offers. Plus Samsung, Toshiba, and Vizio has TVs in R&D that have the service built into the TV (complete with removable HDs and USB connection for extra storage).
Getting the movies into the living room is the battle.