Originally Posted by Lotus
That was all due to the WB announcement.
BD has always owned CES. This year they paid $500M in advertising and BD50 subsidation for it.
This was a good move because otherwise it would have been the biggest CES ever for HD-DVD. They did a good job of stopping the momentum. They kind of had to.
In the begining BD had 90% of the DVD market releasing on BD. Then it dropped to 70%. Meanwhile HD-DVD always had around 45%. Now it's 70% to 25%.
Before the month is over it will be either 95% to 25% or 60% to 35%.
Today from "rumors," in LA it's looking like 60% to 35% and a BIG studio looking at going neutral if that happens. Meaning 60% to 50% which is no real edge at all.
Then the price factor kicks in.
In the console war when it looked like MS would never amount to much they went and BOUGHT studios. Not as in "paid for exclusives," but bought the studio itself. Just as Sony did with Columbia.
Lotus if hddvd gets that extras 10% of studio support you mention (that studio has been in financial trouble for quite some time) how likely do you think is it that the other bigger studio will go neutral?