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Old 01-16-2008   #39
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Join Date: Dec 2007
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Default Re: Toshiba Deploys New Marketing Initiatives Based On Strong Fourth Quarter Unit Sal

Originally Posted by TheDuke View Post
That would mean that Toshiba would have to subsidize hd dvd production costs to all their studios. (you would have to believe uni, para wouldn't want to subtract more production costs off their dvd profits) It would be a great move but how willing are the studios to actually do this?? Thats a lot of combo discs pressed. And we would have to keep the msrp the same price as other studios dvd's right?
That you would, but let's face it new dvd's aren't exactly cheap anymore. They have been steadily rising in price over the past 5 years. Any new release that is a 2 disc set is $25 even at Walmart. The 1 disc set is usually $20 on sale for $17 during it's 1st week only. Not for Paramount, but for Universal and Warner all new releases have been combos anyway.

I do think they need to move onto the twin format disc though. I think it would be a better option.
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