[Robinson_A]

I don't see it starting a new format war since most folks will be able to take advantage of this feature with zero cost to them, at least those using a computer for viewing. An AppleTV will run you $230.00 for viewing on another TV. It's still not 1080 but the writing is on the wall. Hard to call it a format since we all own computers. It may end a format war for people will see the value in this new service. I see it hurting Netflix and the like more at this stage then HD DVD or Blu-ray, but I could be wrong. When they take the handcuffs off the ownership and allow for straight purchase of HD titles then my friend it may be game over or game on...