Re: Toshiba Deploys New Marketing Initiatives Based On Strong Fourth Quarter Unit Sal
Toshiba is offering an HD DVD player, with 7 free movies, for $150. I can walk into Best Buy and buy it today. In addition to over 300 HD DVD movies available today, the machine will also up-convert my DVDs to look better on my HDTV. In the near future, I will be able to purchase Beowulf, Bee Movie, Into the Wild and other hits that are only available in high-def on HD DVD. So itís got some hits coming, not the same as Blu-ray, but it has some.
To me, that seems like a good option to replace a DVD player while the format war plays itself out. A minimal risk for $150.