Bowers & Wilkins Announces Return to CES Floor
With the 2008 Consumer Electronics Show in Las Vegas, NV in January, British audio and AV manufacturer Bowers & Wilkins will return to the primary show floor after a 15-year absence. CES 2008 will see the Bowers & Wilkins name prominently positioned in the Las Vegas Convention Center, at South Hall 20544, with a stunning new booth designed to highlight today’s B&W, and the far more varied activities, products, and expertise that the firm has developed over the decade-and-a-half interval.
“We are thrilled to be back on the floor and demonstrate our dedication to true sound,” says Evert Huizing, B&W Executive VP of Business Development. “Audio is a fundamental component in experiencing great entertainment, whether in the home or in the car. With a lot of new categories emerging, we are thrilled to show our latest new ventures at this years’s CES.”
Bowers &Wilkins promises to take advantage of its high-visibility at CES ’08 to remind the world that today’s B&W is about a good deal more than “just” the famed 800-series loudspeakers—even though these are all but universally recognized as the world reference standard in state-of-the-art professional and home audio systems. The striking flagship Nautilus will of course be prominently displayed, but B&W’s expansive, high-tech new show booth will feature sectors devoted to four exciting new “themes” as well:
• Bowers & Wilkins Automotive - With the stunning new Jaguar XF sedan, B&W’s partnership with Jaguar Cars dramatically confirms that a truly great car merits a truly great audio experience. Bowers & Wilkins will display the XF, and its remarkable B&W premium audio system, the culmination of nearly three years of highly targeted engineering. B&W will be the only exhibitor at CES ’08 to feature this amazing automobile.
• Bowers & Wilkins Zeppelin - Packed with world-leading technologies and finished in stylish stainless steel, B&W’s stunningly designed Zeppelin is the speaker system your iPod has been waiting for and the winner of the coveted Consumer Electronics Association’s Best of Innovations 2008 Design and Engineering Award.
• Bowers & Wilkins Liberty - Bowers & Wilkins will unveil a game-changing new wireless flagship-level 5.1-channel surround entertainment system, incorporating benchmark audio and wireless technologies, and a dedicated multifunction centerpiece component.
• Bowers & Wilkins Society of Sound – The Society of Sound was created as a social media platform for B&W consumers to engage with them on an ongoing basis. The Society of Sound has also spawned exciting joint ventures with the MIT Media Lab and Peter Gabriel.