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Old 01-04-2008   #1
NicollPr
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Join Date: Jun 2007
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Default Bowers & Wilkins Announces Return to CES Floor

North Reading, MA—December 2007—With the 2008 Consumer Electronics Show in Las Vegas, NV in January, iconic British audio and AV manufacturer Bowers & Wilkins will return to the primary show floor after a 15-year absence. CES 2008 will see the Bowers & Wilkins name prominently positioned in the Las Vegas Convention Center, at South Hall 20544, with a stunning new booth designed to highlight today’s B&W, and the far more varied activities, products, and expertise that the firm has developed over the decade-and-a-half interval.

“We are thrilled to be back on the floor and demonstrate our dedication to true sound,” says Evert Huizing, B&W Executive VP of Business Development. “Audio is a fundamental component in experiencing great entertainment, whether in the home or in the car. With a lot of new categories emerging, we are thrilled to show our latest new ventures at this years’s CES.”

Bowers &Wilkins promises to take advantage of its high-visibility at CES ’08 to remind the world that today’s B&W is about a good deal more than “just” the famed 800-series loudspeakers—even though these are all but universally recognized as the world reference standard in state-of-the-art professional and home audio systems. The striking flagship Nautilus will of course be prominently displayed, but B&W’s expansive, high-tech new show booth will feature sectors devoted to four exciting new “themes” as well:

• Bowers & Wilkins Automotive - With the stunning new Jaguar XF sedan, B&W’s partnership with Jaguar Cars dramatically confirms that a truly great car merits a truly great audio experience. Bowers & Wilkins will display the XF, and its remarkable B&W premium audio system, the culmination of nearly three years of highly targeted engineering. B&W will be the only exhibitor at CES ’08 to feature this amazing automobile.

• Bowers & Wilkins Zeppelin - Packed with world-leading technologies and finished in stylish stainless steel, B&W’s stunningly designed Zeppelin is the speaker system your iPod has been waiting for and the winner of the coveted Consumer Electronics Association’s Best of Innovations 2008 Design and Engineering Award.

• Bowers & Wilkins Liberty - Bowers & Wilkins will unveil a game-changing new wireless flagship-level 5.1-channel surround entertainment system, incorporating benchmark audio and wireless technologies, and a dedicated multifunction centerpiece component. 


• Bowers & Wilkins Society of Sound – The Society of Sound was created as a social media platform for B&W consumers to engage with them on an ongoing basis. The Society of Sound has also spawned exciting joint ventures with the MIT Media Lab and Peter Gabriel.

Bowers &Wilkins’ CES 2008 display will be open all show hours, from Monday, January 7, 2008 through Thursday the 10th. An open-house breakfast for press invitees and open guests will be held the morning of Day 1 at 9AM at their booth. B&W will also maintain a meeting-room/hospitality suite in the Hilton Towers, and invites press and guests to stop in each afternoon from 5-7PM for cocktails and social (or business) chat.

About Bowers & Wilkins
Bowers & Wilkins (B&W) is Britain’s leading exporter of loudspeakers, and is also the number-one imported brand in North America. Since 1966, B&W’s "Quest for Perfection" has resulted in a succession of technical loudspeaker innovations that have satisfied the world’s most demanding listeners. B&W’s rave reviews and universal acceptance as the monitor for classical music recordings have helped B&W become the dominant premium loudspeaker company throughout the world.

For additional information visit www.bowers-wilkins.com
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