Re: How many DVD consumers purchase HD DVD by mistake?
I would love to say no one makes this mistake, however I've run into folks at the stores about to do this very thing. I don't blame the format or the discs themselves I blame cheap up-converting DVD players that plaster things like Hi-Def and 1080p all over the box. A lot of consumers buy these $99 dollar players thinking they've entered the hi-def game only to be mistaken when they get home. Two coworkers of mine recently did that then felt the need to gripe at me. In the stores that sell HD DVD and Blu-ray discs at my house do a good job of keeping them separate from the regular DVDs and go so far as to have signage or compatibility charts in the sections themselves to avoid confusion.