Originally Posted by AVRevForum.com
The sad commentary here is that the four major record labels are unwilling to market their content at any level of real high definition. Simply put, one-fourth the resolution of a 25-year-old compact disc (256 kbps) format is not “high-resolution” anything, despite what Apple says. The majors fought over the differences between SACD and DVD-Audio, leaving discerning consumers feeling ambivalent about investing in either format because of a lack of titles, complications in system set-up, a lack of video content and overall cost. Yet video games costing $60 to $90 per title sell in volumes that are five times higher than today’s best-selling CDs. High-definition movies on HD DVD and Blu-ray sell in increasingly strong volumes, while over 3,000,000 HDTV sets are sold per month in the United States. The ship has likely sailed for SACD and DVD-Audio, but both the new HD DVD and Blu-ray formats allow huge storage capacity for an audio and video experience that can expand the “album” concept far beyond one or two low-resolution files. But the major labels, as their sales spiral down the toilet bowl, simply fail to release their music in any compelling format that improves on the value proposition or audio quality, thus turning to very low-resolution downloads because they represent the lowest-hanging fruit for a business that simply cannot market its way out of a paper bag. The art of emotionally charged high-resolution music has been left to smaller players, but if you want to hear what the potential of a real download sounds like, listen to the Super HD downloads from Music Giants. There is no comparison between the power of what they are doing and a mere 256 kbps file.
by: Jerry Del Colliano
I would have to agree completely with Jerry's commentary related to quality of the audio. With that said, I believe the recording industry has a significant challenge far greater than the quality of the music. Unfortunately because of iTunes and the like their products have been commotitized. Where their average retail sell price was $9 to $14 per album. It has now been reduced to $0.89 per song and hopefully up to $3 or $4 per album. People will only buy the songs they like off the album. There is no doubt the internet has started leveling out the playing field for the independant artist as well. Get a strong following on my space and facebook and the like and then the artist has to decide do they need a lable any more. If the artist hires a good marketing firm it can be just as effective without loosing the rights to their work.
Now, It would be interesting if the record companies took a similar approach to the movie industry. What if the the songs were like movie trailers to a much bigger event? What about a theater release of a concern? The followed by a an HD-DVD/Bluray, which included all the songs in HD (SACD/DVD-Audio) quality music, music video's for each of the songs and the theatrical live event, naration by the artist? Make it possible to burn the HD audio songs to your Ipod and or the videos using a managed copy feature. Offer a video rental option with the managed copy functions disabled.
Your next music lable could end up being Disney, Dreamworks or the likes.