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Old 11-30-2007   #4
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Join Date: Nov 2007
Location: Salt Lake City, UT
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Default Re: Retiring Baby Boomers Fuel Two-Channel - Sales Surge in 2007

Originally Posted by View Post
The answer is 'yes' if the Boomer's children, Generation X, can be sold music in a way that is meaningful to them. Unlike the generation below them (Generation Y) who are now in college, Generation X is a lot more like their parents in terms of the ways they consumer luxury goods.
Actually, Gen Xers are generally regarded as being born from 1964 to 1980. So, while some of the later ones are likely the children of baby boomers, the bulk of the ones born in the 60s and early 70s are NOT. Gen Y (aka "boomlets") is usually considered those who are the children of boomers.

How ironic that Gen X, the missing/invisible generation, is mistaken as the children of the overbearing baby boomer generation that came right before it. The baby boomer-centric view of the universe strikes again. Ugh.

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