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Old 11-30-2007   #62
DaViD Boulet
Super Member
Join Date: Jun 2007
Location: Washington, DC
Posts: 272
Default Re: HD DVD Players Sold Out Nationwide This Weekend - Blu-ray In Trouble?

Yep. And BD hardware maintained a 3:1 lead over HD DVD hardware (same with software sales).

The overall DVD sales slowdown aside, it seems that Black Friday software sales were brisk. Home Media is reporting that Black Friday DVD sales this year were up 6% from last year. On the high-def front, however, software sales for the Blu-ray Disc format dominated those of HD-DVD on the biggest shopping day of the year. According to Nielsen VideoScan First Alert numbers, for the week of 11/19 to 11/25 (Monday to Sunday), Blu-ray held a commanding 72.6% share of high-def software sales compared to HD-DVD's 27.4% That's very nearly a 3 to 1 margin, and it comes in spite of a strong surge in HD-DVD player sales in the wake of Toshiba's recent discounting. Industry insiders are reporting a surge in Blu-ray Disc player sales as well, however, also in the wake of recent price reductions. Particularly strong are sales of Sony's Blu-ray ready PlayStation 3, which have reportedly increased nearly 300% according to online reports.

Meanwhile, Reuters and Gamespot UK are reporting that Blu-ray's software sales edge has now extended to Europe, in addition to existing leads in the U.S., Japan and Australia. From the Gamespot story: "According to Media Control Gfk International, 73 percent of next-generation movies bought by European consumers were on Blu-ray, and 27 percent on HD DVD."

Lest you think the news is all bad for HD-DVD, the HD-DVD Promotions Group has announced that Black Friday sales have pushed the HD-DVD format past the 750,000 players mark, when Microsoft's Xbox 360 add-on drive is counted in the figures (the actual breakdown is estimated to be something on the order of 450,000 actual stand-alone players plus 300,000 or so Xbox 360 add-on drives). On the other hand, according to recent estimates (released prior to Black Friday, so not including Black Friday sales) there are reportedly some 300,000 stand-alone Blu-ray players in North America, plus another 1.9 million PlayStation 3s, for a total of approximately 2.2 million. Ironically, that's also roughly a 3 to 1 margin. Obviously, not every PS3 owner is watching movies, but the continuing Blu-ray software sales edge (despite fewer stand-alone players sold) would seem to indicate that at least some significant percentage of PS3 owners are watching movies in addition to playing games. Moriarty over at AICN is now among them it seems.
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