Originally Posted by Lotus
Right and about 40% of the "sold," units were free at Wal-Mart.
Wal-Mart doesn't report software sales to Nielsen so those weren't included.
Well according to this
Add a big release like Die Hard 4 and it makes sense. There will be weeks where the numbers don't match the current trends.
So while Software took a major change for one week, the hardware continued its trend of cheap sells.
& many other stories this wasn't such a major change for software sales, Blu-Ray has has a 2-1 software sales lead for a long time.
Blu-ray has yet to lose a week to its rival this year, with Blu-ray holding a 2-to-1 average sales advantage. Achieving a nearly 3-to-1 sales advantage for the important shopping week despite an influx of sub-$100 HD DVD players shows that consumers continue to choose Blu-ray as their preferred high definition format.
I've always maintained that it will be software sales that decides the war, Studios don't sell hardware they sell software & will go to the side that can sell the most movies.
Toshiba & MS can throw all the cash they want at the studios but if the big sales numbers are in Blu-Ray that's where they will end up.
Yea MS has a lot of cash despite the initial failure of Vista to be widely accepted & the fact they have never made a profit on the Xbox consoles shows their willingness to throw money around but how long can Toshiba bleed $$ before it really starts to hurt the company?
It's going to be hard to spin this, despite the fact Toshiba had sold a bunch of players at fire sale prices Blu-ray still creams them on a very important shopping period.