View Single Post
Old 11-29-2007   #3
Lotus
Super Member
 
Join Date: Nov 2007
Location: Texas
Posts: 938
Default Re: Blu-Ray wins on Black Friday week.

Right and about 40% of the "sold," units were free at Wal-Mart.

Just as the BD Group did the BOGO sale during the Transformers week, they went with the 10 free BDs with the PS3 sale. The PS3 did amazing numbers.

Add a big release like Die Hard 4 and it makes sense. There will be weeks where the numbers don't match the current trends.

HD DVD did well too according to numbers. The real big numbers were the hardware numbers where HD DVD was in the 70% range compared to BD. Sooner or later the growing lead in stand alone player sales will be noticed despite PS3 sales. Stand Alones have a higher attachment rate and the growing number of stand alones is significant over BD.

So while Software took a major change for one week, the hardware continued its trend of cheap sells.
Lotus is offline   Reply With Quote