Originally Posted by Lotus
They will never merge, and Sony will never abandon BD.
So whatever they're trying to do has to allow both to co-exist peacefully.
I think the only way that can happen is Studio Neutrality. BD has a big enough base right now, and brand name recognition that by the time neutrality became reality they could have prices down to be very competitive. Then they can see if their better specs would win.
I don't know what the answer is, but it seems silly to have both formats, stores and studios having to release two types of HD discs just seems to be a PITA for both of them, but this may be the closest we come to an end to the format 'war'.