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Old 11-06-2007   #15
Lotus
Super Member
 
Join Date: Nov 2007
Location: Texas
Posts: 938
Default Re: HD DVD Players Sold Out Nationwide This Weekend - Blu-ray In Trouble?

This just further proves the point that the majority care about one thing:

Price.

Nothing new here. The industry also knew that $199 was likely "the sweet spot," but that $99 to $149 were the ideal price point.

MS will be dropping their drive another $30 shortly ($149) and the new $149 standalone player is reportedly going to ship at the end of the month from Magnavox for Wal-Mart.

The A3 was always meant to sell at $199 after a time, the manufacturing cost of that unit can support the $199 MSRP. I wouldn't be shocked if the price fell to $199 for the Holidays.

BD will have a $349 price point player this holiday season.

If rumors are true that SOFTWARE prices are going to drop to $14.99 MSRP for certain catalog titles and $19.99 for others ... then WB and Universal have a winning formula for HD DVD.

Cheap sells.

Always has. BD has thrived on the PS3 despite the fact that only about 20% of all PS3s are ever used for movies. Still with 6M units in homes, BD has held a lead in software sales.

In one weekend a 33% increase in "total in home units," appears to have happened for HD DVD, and if it means say a 20% increase in software sales... HD DVD will look extremely healthy to the studios.
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