Didn't your dealer give you your first rock free?
Its called a loss-leader. A classic market move that seems to be working well for the HD DVD camp.
How can you get people (other than us - especially KennyT) to buy a player that is 10x the cost of a DVD player that doesn't play most of a small group of movies? Most people reject that idea. At $99 or even $199 - they look at players as an attach sale to an HDTV. The movies are just fuel to fire the HD engines. AND they can also rent them if they are looking to go on the cheap.
Jerry Del Colliano