Some people seem to be trashing the Blu-ray Group for marketing a "false start" technology.
Yet, from DAY ONE, Blu-ray was introduced as a digital technology that would be upgraded over time (Profile 1, 1.1, 2, etc.) primarily because new chip sets still needed to be produced, to accommodate the new "advanced" features.
And several Studio Execs have understood the implications all along... which is the primary reason why they have held back most of their A titles... to NOT **** off millions of DVD-replacement consumers.
The bottom line is that:
1) Blu-ray needed to match HD-DVD's intro timeline, or be eliminated from contention.. so they entered with what was ready.
2) MOST of the BD early adopters are PS3 enthusiasts who mostly use their player for the games!
3) 95% of the potential "target" BD movie owners have not yet purchased a BD movie player, and will patiently wait until Profile 2.0 is perfected AND affordable (2008?)
What am I missing?