Here are some detailed views of The Kipnis Studio Standard Screening Experience - with some explanation about what's going on:
http://gallery.mac.com/kipnis#100013
Indeed, the projector is the Sony SRX-R110 - a 4k professional model which is just starting to replace traditional 35mm projection in movie theaters.
It can throw an astonishing 48.8 Foot-Lamberts of light using it's twin 10,000 ANSI Lumen Xenon Bulbs on my Stewart 18' x 10' Snowmatte Laboratory Screen.
You can only imagine how incredible some HD-DVDs and Blu-Ray Discs can be!