The HD DVD and Blu-ray guys have been REALLY good to AVRev.com and hopefully they feel the same way back.
We know however that they will not be spending $100,000,000's of dollars on ads forever. I just hope they keep it up for a while!!!
Seriously, the more and more I think about it - I don't see an end to the format war. I see cheaper players and a PS3 vs Xbox vs Wii type situation. Ask anyone in the gaming industry if they mind multi-platform? They are ALL getting rich.