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Old 09-15-2007   #1
JerryDelColliano
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Join Date: May 2007
Location: Beverly Hills
Posts: 1,423
Thumbs up Bell'o using "dummy book" brand

How smart is this...

Bell'o, the furniture and accessory company, liscened the "Dummy Book" brand for their plasma and LCD mount stuff.

EVERYONE knows the Dummy books and it INSTANTLY says "this is so easy YOU CAN DO IT". On the floor of Circuit or Best Buy this is a REALLY smart move to overcome consumer's fears about DIY installation.

From an industry of medocre marketing - I gotta say this is pretty smart!!!!
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Jerry Del Colliano
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