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AVRevForum.com · 09-06-2007

HD DVD made the following annoucements...

• Upcoming availability of more than 125 HD DVD day-and-date and catalog movie titles representing $3 billion in box office revenue, including this summer’s mega blockbuster, “Transformers”, slated for release on Oct. 16, and chock full of interactive and web-enabled features.

• A closer look at Toshiba’s third generation players – the most advanced, affordable line of HD DVD players to date. Toshiba also announced a special offer where consumers can purchase an HD DVD player and get the original Star Trek series on HD DVD, along with a Star Trek phaser that doubles as a remote control.

• A fourth quarter marketing blitz that includes a season-long partnership with NBC Television Station Group for NFL Sunday Night Football broadcasts reaching 72 million households.

• Spotlight on PC momentum at the HD DVD Mobile Experience, with four out of the top five PC makers – Toshiba, HP, Acer and Gateway – showing off HD DVD-enabled notebooks. HD DVD has a strong 70% market share for high definition notebooks.

09-06-2007	#1
AVRevForum.com Administrator Join Date: Feb 2007 Posts: 693	HD DVD Takes Spotlight at CEDIA 2007 HD DVD made the following annoucements... • Upcoming availability of more than 125 HD DVD day-and-date and catalog movie titles representing $3 billion in box office revenue, including this summer’s mega blockbuster, “Transformers”, slated for release on Oct. 16, and chock full of interactive and web-enabled features. • A closer look at Toshiba’s third generation players – the most advanced, affordable line of HD DVD players to date. Toshiba also announced a special offer where consumers can purchase an HD DVD player and get the original Star Trek series on HD DVD, along with a Star Trek phaser that doubles as a remote control. • A fourth quarter marketing blitz that includes a season-long partnership with NBC Television Station Group for NFL Sunday Night Football broadcasts reaching 72 million households. • Spotlight on PC momentum at the HD DVD Mobile Experience, with four out of the top five PC makers – Toshiba, HP, Acer and Gateway – showing off HD DVD-enabled notebooks. HD DVD has a strong 70% market share for high definition notebooks.