Here is something that will muddy the waters a bit. It's been announced earlier in the year that Samsung will be using a new chip produced by Broadcom in their upcoming flagship BP-UP5000 Universal BD/HD-DVD (possibly shipping in October). It is also supposedly sanctioned by both groups. Pricing is not known at this time but typically flagship means >$1k.
This may be a picture of it, but i'm not sure. On the tray it looks like it has the BlueRay and HD-DVD logo. SAMSUNG's Digital World - DVD Player
Does this help or prolong the format war? Will it perform equally on both formats? Who can say, but Broadcom will sell their single chip solution to anyone who wants to get into this market, so if the Samsung product is popular you can be sure that others will jump into the fray. Here is the link to the whole story.
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