Warner Bros. launches new trade-in program for HD DVD owners. Get Blu-ray versions of your HD DVD movies.
WHV has announced a new program, "Red2Blu,"for those who want to upgrade titles they currently own on HD-DVD to Blu-ray. By visiting Red2Blu.com, consumers can trade up virtually any of their WHV HD-DVD titles (up to 25) for the same title on Blu-ray for a small fee plus shipping and handling. For details and restrictions, visit Red2Blu.com. "Red2Blu" is available to residents of the United States only.
U.S. HD DVD fans that passed up Best Buy's offer of $3 per disc, or just those who stocked up on cheap movies after the format gave up the fight have another option coming from Warner Bros. Send in the cover art sleeve (keep the disc) including UPC from your HD DVD case (plus $4.95 per movie and $6.95 / $8.95 per order S&H) and it will send you back a brand new Blu-ray copy. There's a few other restrictions, like 1 copy per movie and 25 different movies per household, but the biggest decision is likely to be whether giving up your precious I Am Legend sleeve is worth the trade, hit up Red2Blu.com for all the details and necessary forms. It seems to us like a decent offer to make HD DVD owners whole, we'd be surprised if Paramount and Universal came through with similar plans.