I am very pleased with the Sammy BDP-2550. It downloads the Netflix HD movies in 720p then upconverts them to 1080 using the Reon HQV processor. The HD movies look great on my 67" display. Too bad they don't have lossless audio. Even SD content, like old TV shows, etc. looks very good after being upconverted with the 2550. With the huge success of this dowloading service, however, it is only a matter of time before Netflix starts charging extra for downloads.