[tomtedbear]

It used to be that typical "wisdom" was that LCD's were less reflective than plasmas and thus were better in sunny or well-lit rooms. However I real a review (can't remember where) that specifically said that the Kuro's anti-glare technology was significantly less reflective than Samsung's LCDs. That is the TV I lust for. Although I have recently heard that the Panasonic 850 was as good as the Kuro and had better menu's. However I find it is about as expensive as the Kuro. I'd prefer the Pioneer any day. Most of my components are Pioneer Elite.