We must remember, we are the audio/videophiles, the rest or majority, are not going to keep getting beat up, and them jump into the fray, without some doubt.
what average consumer is getting beat up? it was ultra-early adoptors who bought into HD DVD and BD back at the onset of the war... ie, the ones willing to take the risk of getting burned. The regular folks waited on the side lines for one format to win. Now it's won. There's nothing to get beat up or burned over now... we've got a single format embraced by all the studios alike. And it's succeeding amazingly well.