Audio Video Revolution Forum - View Single Post - Iron Man lives up to expectations, breaks all Blu-ray records

TheMoose · 10-08-2008

Iron Man's Blu-ray release manages 20 percent of DVD's market share

From Engadget,

At this point it seems that the only one not talking about how well Iron Man sold on Blu-ray is Paramount, as Adam's Research tells Video Business that the Blu-ray version of Iron Man managed to take 20 percent of the market share away from DVD. This number confirms our estimates that Blu-ray market share has doubled since HD DVD demise. The previous record holder, I Am Legend, that was released around the time HD DVD called it quits, only manged 9 percent. We have to say that this even exceeds our expectations though, and although there is no doubt that this title fits in the Blu-demographic, it once again is some indication that the future might just be Blu after all.

10-08-2008	#3
TheMoose Super Member Join Date: May 2007 Location: Oklahoma (Go Sooners!!) Posts: 1,191	Re: Iron Man lives up to expectations, breaks all Blu-ray records Iron Man's Blu-ray release manages 20 percent of DVD's market share From Engadget, At this point it seems that the only one not talking about how well Iron Man sold on Blu-ray is Paramount, as Adam's Research tells Video Business that the Blu-ray version of Iron Man managed to take 20 percent of the market share away from DVD. This number confirms our estimates that Blu-ray market share has doubled since HD DVD demise. The previous record holder, I Am Legend, that was released around the time HD DVD called it quits, only manged 9 percent. We have to say that this even exceeds our expectations though, and although there is no doubt that this title fits in the Blu-demographic, it once again is some indication that the future might just be Blu after all.