Originally Posted by The Kipnis Studios
Nonsense! No third party manufacturer would afford those parts, assembly and marketing costs. It would be financial suicide if they were wrong; they simply aren't big enough. And with Memorex about to offer BD players (2009) in drug stores like Walgreen's, Rite Aid, Eckart, and CVS - the lid will be off the coffin in no time!
You're right. It's nonsense.
The official price appears to be $699.95. They're hoping by the time it gets into production some costs are lowered and they can offer it for $599.95.
It will play SACDs and is 2.0. Thus the reason it costs so much.