McIntosh Laboratory is reaffirming its commitment to its discriminating customers and its confidence in the superior quality of its products with a new expanded version of its popular “Trade-UP” Incentive Program for 2008. For a limited time, the program gives owners of many McIntosh® products – regardless of the product’s age – an easy way to upgrade their McIntosh components to current models.
By visiting participating McIntosh dealers, consumers may trade in McIntosh stereo power amplifiers, preamplifiers, integrated amplifiers or receivers (in working condition) and receive up to 75% of its original MSRP toward a brand new current McIntosh product. (McIntosh Monoblock amplifier models are also eligible, but only when traded in and sold in pairs.)
The Trade-UP Incentive Program is designed to reward loyal McIntosh customers who value products that feature American craftsmanship, dependability, timeless style, and enduring value. To qualify for the program, all trade-ins must be functional and maintain their original design. For more information, please visit www.mcintoshlabs.com
Bob Weissburg, President of McIntosh parent company D&M Holdings North America, noted: “With the launch of the Trade-UP incentive program in 2007, we were pleased – although not surprised – to learn that many McIntosh customers all over the country are proud owners of products that they’ve been using and cherishing for many years. The vast majority of these products still work just as well as the day they were purchased. The fact is, many McIntosh products not only withstand the test of time, but also actually retain, or even increase in value over the years. Last year’s Trade-UP program allowed people to trade-in their McIntosh amplifiers, and this year we’re pleased to expand it to include a broader range of our luxury products.”
Mr. Weissburg continued: “People who own McIntosh equimpment understand and appreciate the unique attributes of their products, in terms of performance, overall build quality and enduring value. Not surprisingly, this makes our customers extremely loyal to our brand. By expanding our Trade-UP program, we’re not only rewarding our customers for their loyalty and support, but we’re communicating and underscoring the unique lasting value that our products offer to discriminating home entertainment enthusiasts everywhere.”
McIntosh is promoting the Trade-UP Program offer on its web site and is encouraging its participating dealers to do the same on their web sites. This offer is valid only in the U.S. and Canada.