Thank you Wes for your feedback.
I also have heard good things about the VUDU.
http://www.vudu.com/
Basically same as apple TV, 1080P capable and only $295
the advertise instant movie playback if you have a 4mb connection.
I tested mine and passed.
The device is not wireless so it needs ethernet connectivity.
I think Sony better speed up the $200 player launch or Download tech devices might put BLURAY Down in the dirt.