Ironically, in the following article, founder and head of Monster Cables, Noel Lee, admits "Gold connectors are a big fallacy." He goes on to state that "you're throwing your money away and asking for problems by using a gold-plated connector." This is because "When you put electricity through a junction of dissimilar metals, there are electrochemical migrations over time that can cause problems." I find this very amusing, since (someone please correct me if I am wrong about this) Monster cable connectors are invariably gold plated. Comments, anyone?