"As the first-ever laser-powered television, LaserVue will deliver a range of color never before seen in home entertainment, which Mitsubishi is calling “a true dimension experience.” Precise and focused, the purity of laser light surpasses current high-definition technologies. Today’s HDTVs display less than 40—percent of the color spectrum than the eye can see. Now, for the first-time ever, laser produces twice the color. Laser beams provide the widest range of rich, complex, colors, along with the most clarity and depth of field. Mitsubishi LaserVue TVs are expected to provide the ultimate in picture quality, according to the company. As well, they are environmentally friendly, consumer approximately one-half the power of today’s LCD TVs, and approximately one-third the power consumption of plasma TVs."
These displays are also said to be capable of displaying true 3D content.
See also: http://www.believingisseeing.tv/index.html